Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeResearch looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
Benchmark on Recommended Experiential Agencies in Mexico.
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
Survey looking at current and future projected digital marketing investment trends among WFA members.
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
Open to all GARM members
Open to all GARM members
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue. Brands are exploring ways to utilise new technologies to supercharge their content efforts, whilst the search engines are still finding their way in a world in which anyone can publish hundreds of thousands of words at the push of a button.
Sponsorship has grown up. For many brands, sponsorship used to be viscerally driven, often without any strategy and often directed by passion points that sat with executives. A brand might have sponsored cricket, for example, because the president of the company liked cricket. Success metrics were along the lines of: the president was happy, the camera-visible signage looked good, the sales team brought people (maybe customers, maybe family, maybe colleagues) to matches, and everyone had a ‘good time’.
Sign up to our newsletter.
I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.