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  1.    The elements of digital transformation
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    The elements of digital transformation

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

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    Benchmark on sensory and behavioural marketing

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

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  3.    Benchmark on splitting strategic media planning from buying
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    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

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  4.    Survey on media management in the US
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    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

    Read more about "Survey on media management in the US"
  5.    Benchmark on working with digital asset management suppliers
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    Benchmark on working with digital asset management suppliers

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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Upcoming events

See all events
  1. External meeting: ProcureCon Marketing 2023

    London United Kingdom

    06 Jun 2023

    We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 6-8, at etc. venues Country Hall in London. 

    More information Register for this meeting

  2. In-House Forum

    06 Jun 2023

    For global/regional in-house agency leaders and specialists

    More information Register for this meeting

  3. WFA Forum Tokyo

    Tokyo Japan

    07 Jun 2023

    For global/regional marketing and connection planning leaders

    More information Register for this meeting

  4. WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.

    More information Register for this meeting

  5. Media Forum

    08 Jun 2023

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  6. A webinar with BVA BDRC Asia on Customer Effort analysis

    More information Register for this meeting

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WFA is the only organisation representing and connecting global marketers

We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.

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