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Benchmark on Recommended Experiential Agencies in Mexico.
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
Survey looking at current and future projected digital marketing investment trends among WFA members.
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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