Marketing Organisation & Strategy - page 4
Related content
-
ChannelsMarketing operationsMarketing technologyMarketing technologyWebinar: Live-streaming & E-commerce
Read more about "Webinar: Live-streaming & E-commerce"This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…
-
Agency managementOrganisation & structureCMO Forum meeting overview (July 2020)
Read more about "CMO Forum meeting overview (July 2020)"Overview of the CMO Forum held remotely on July 16, 2020.
-
ChannelsMarketing operationsOrganisation & structureWebinar: The Low Touch Economy
Read more about "Webinar: The Low Touch Economy"Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…
-
ProgrammaticMarketing technologyData-driven marketingMarketing technologyProgrammatic Data & Technology (2020)
Read more about "Programmatic Data & Technology (2020)"The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
-
ChannelsMedia governanceMarketing operationsWebinar: Navigating global media pricing in 2020
Read more about "Webinar: Navigating global media pricing in 2020"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…
-
ChannelsMarketing technologyMarketing technologyBenchmark: AI ad creative audit solution providers
Read more about "Benchmark: AI ad creative audit solution providers"WFA benchmark on possible vendors who could provide creative auditing services.
-
Agency remuneration & contractsMarketing procurementMarketing technologyMarketing technologyBenchmark: e-invoicing solutions
Read more about "Benchmark: e-invoicing solutions"This member benchmark examines the usage of e-invoicing solutions.
-
Integrated marketingMarketing procurementSurvey: Shifting from physical to virtual events
Read more about "Survey: Shifting from physical to virtual events"This WFA member survey looks at how organisations are managing virtual events in light of Covid-19
-
Agency remuneration & contractsMarketing operationsOrganisation & structureSurvey: Covid-19 global response (June 2020)
Read more about "Survey: Covid-19 global response (June 2020)"The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
-
Marketing procurementOrganisation & structureSourcing Forum meeting overview (June 2020)
Read more about "Sourcing Forum meeting overview (June 2020)"Overview of the Sourcing Forum held remotely on June 12th, 2020.
-
ProgrammaticMarketing operationsMarketing technologyData-driven marketingMarketing technologyWebinar+: Programmatic supply-chain transparency
Read more about "Webinar+: Programmatic supply-chain transparency"This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…
-
Marketing procurementOrganisation & structureBenchmark: Rights management for actors and music
Read more about "Benchmark: Rights management for actors and music"This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.
Upcoming events
-
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
-
For senior marketers that lead or are involved in the capability building of their marketing teams
-
Boasting over a 1200 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
-
Meeting for global/regional media directors or similar
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture