Marketing Organisation & Strategy
Marketing Organisation & Strategy
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Audience measurementProgrammaticDigital transformationData & analyticsData-driven marketingAPAC Programmatic Maturity Report 2018
Read more about "APAC Programmatic Maturity Report 2018"WFA member report. For additional details, please log in.
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Brand purposeWFA launches Guide to Better Marketing
Read more about "WFA launches Guide to Better Marketing"Guide gathers insights from 10 years of exploring what makes for great marketing in the digital age
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Media governanceDigital transformationMedia Transformation Case Study: Deutsche Telekom
Read more about "Media Transformation Case Study: Deutsche Telekom"This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
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Brand purpose10 years of Project Reconnect: What we've learned
Read more about "10 years of Project Reconnect: What we've learned"Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a…
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Brand purposeBetter Marketing: Marketing can deliver positive social and political change
Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Read more about "Better Marketing: Marketing can deliver positive social and political change"
Brand purposeBetter Marketing: Marketing can deliver meaningful human experiences
Read more about "Better Marketing: Marketing can deliver meaningful human experiences"Jon Wilkins, Executive Chairman of Karmarama, makes the case…
Brand purposeBetter Marketing: Marketing can save the Internet
Read more about "Better Marketing: Marketing can save the Internet"Adrian Lovett, President & CEO of the World Wide Web…
Brand purposeBrand reputationPutting People First: 10 years of WFA's Project Reconnect
Read more about "Putting People First: 10 years of WFA's Project Reconnect"10 years of learnings from running Project Reconnect
Digital policyOrganisation & structureData & analyticsBridging the gap between marketing and policy
Read more about "Bridging the gap between marketing and policy"This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…
Brand purposeHow can marketing change the world for the better?
Read more about "How can marketing change the world for the better?"Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon
Integrated marketingExploring the global marketing organisation of the future
Read more about "Exploring the global marketing organisation of the future"The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers
Organisation & structureGetting our priorities straight
Read more about "Getting our priorities straight"What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and…
Upcoming events
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WFA’s ePrivacy task force brings together policy leads from within WFA membership to discuss, plan and develop advocacy and outreach on the EU ePrivacy Regulation. For more information, contact Catherine Armitage.
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
More about usWFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
