Marketing Organisation & Strategy
Marketing Organisation & Strategy
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Marketing capabilitiesMarketing operationsOrganisation & structureFive common pitfalls of in-housing marketing services
Read more about "Five common pitfalls of in-housing marketing services"While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structureBuilding a future-proof marketing procurement strategy
Read more about "Building a future-proof marketing procurement strategy"In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
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Agency evaluation & performanceAgency managementMarketing operationsMarketing procurementOrganisation & structure3rd-party consultant to manage the Client-Agency relationship
Read more about "3rd-party consultant to manage the Client-Agency relationship"WFA member bechmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementContent marketingMarketing procurementOrganisation & structureGlobal Content Production Ecosystem 2018
Read more about "Global Content Production Ecosystem 2018"WFA member bechmark. For additional details, please log in.
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Integrated marketingPeople + Purpose = Performance
Read more about "People + Purpose = Performance"Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?
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Brand safetyBrand safetyMedia measurementBrand purposePutting people first
Read more about "Putting people first"People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
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Integrated marketingMarketing operationsBenchmark on launch strategies
Read more about "Benchmark on launch strategies"WFA member bechmark. For additional details, please log in.
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Integrated marketingBenchmark on shifting consumer behavior in Germany
Read more about "Benchmark on shifting consumer behavior in Germany"WFA member bechmark. For additional details, please log in.
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Gender & diversityBrand purposeBetter Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Read more about "Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals"Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Agency rostersMarketing procurementOrganisation & structureBenchmark on sourcing post-production
Read more about "Benchmark on sourcing post-production"WFA member bechmark. For additional details, please log in.
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Marketing operationsMarketing procurementOrganisation & structureBenchmark on global sponsorship investments
Read more about "Benchmark on global sponsorship investments"WFA member bechmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structureBenchmark on Supplier Relationship Management (SRM) models
Read more about "Benchmark on Supplier Relationship Management (SRM) models"WFA member bechmark. For additional details, please log in.
Upcoming events
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture