Marketing Organisation & Strategy

Marketing Organisation & Strategy

  1.    APAC Programmatic Maturity Report 2018
    Audience measurementProgrammaticDigital transformationData & analyticsData-driven marketing

    APAC Programmatic Maturity Report 2018

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  2.    WFA launches Guide to Better Marketing
    Brand purpose

    WFA launches Guide to Better Marketing

    Guide gathers insights from 10 years of exploring what makes for great marketing in the digital age

    Read more about "WFA launches Guide to Better Marketing"
  3.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

    Read more about "Media Transformation Case Study: Deutsche Telekom"
  4.    10 years of Project Reconnect: What we've learned
    Brand purpose

    10 years of Project Reconnect: What we've learned

    Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a…

    Read more about "10 years of Project Reconnect: What we've learned"
  5.    Better Marketing: Marketing can deliver positive social and political change
    Brand purpose

    Better Marketing: Marketing can deliver positive social and political change

  6.    Better Marketing: Marketing can deliver meaningful human experiences
    Brand purpose

    Better Marketing: Marketing can deliver meaningful human experiences

    Jon Wilkins, Executive Chairman of Karmarama, makes the case…

    Read more about "Better Marketing: Marketing can deliver meaningful human experiences"
  7.    Better Marketing: Marketing can save the Internet
    Brand purpose

    Better Marketing: Marketing can save the Internet

    Adrian Lovett, President & CEO of the World Wide Web…

    Read more about "Better Marketing: Marketing can save the Internet"
  8.    Putting People First: 10 years of WFA's Project Reconnect
    Brand purposeBrand reputation

    Putting People First: 10 years of WFA's Project Reconnect

    10 years of learnings from running Project Reconnect

    Read more about "Putting People First: 10 years of WFA's Project Reconnect"
  9.    Bridging the gap between marketing and policy
    Digital policyOrganisation & structureData & analytics

    Bridging the gap between marketing and policy

    This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…

    Read more about "Bridging the gap between marketing and policy"
  10.    How can marketing change the world for the better?
    Brand purpose

    How can marketing change the world for the better?

    Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon

    Read more about "How can marketing change the world for the better?"
  11.    Exploring the global marketing organisation of the future
    Integrated marketing

    Exploring the global marketing organisation of the future

    The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers

    Read more about "Exploring the global marketing organisation of the future"
  12.    Getting our priorities straight
    Organisation & structure

    Getting our priorities straight

    What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and…

    Read more about "Getting our priorities straight"

Upcoming events

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  1. ePrivacy task force

    Brussels Belgium

    18 Dec 2019

    WFA’s ePrivacy task force brings together policy leads from within WFA membership to discuss, plan and develop advocacy and outreach on the EU ePrivacy Regulation. For more information, contact Catherine Armitage.

    More information Register for this meeting

  2. Digital Governance Exchange

    London United Kingdom

    12 Feb 2020

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  3. Policy Action Group

    Brussels Belgium

    18 Feb 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  4. Responsible Advertising and Children

    Brussels Belgium

    19 Feb 2020

    Open to anyone with a stake in marketing and children

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

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