Marketing Organisation & Strategy

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     WFA member bechmark. For additional details, please log in.

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  2.    Benchmark on shifting consumer behavior in Germany
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    Benchmark on shifting consumer behavior in Germany

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  3.    Benchmark on global sponsorship investments
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    Benchmark on global sponsorship investments

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  4.    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
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  5.    Benchmark on sourcing post-production
    Agency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing post-production

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  6.    Benchmark on Supplier Relationship Management (SRM) models
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Supplier Relationship Management (SRM) models

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  7.    APAC Programmatic Maturity Report 2018
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    APAC Programmatic Maturity Report 2018

    WFA member report. For additional details, please log in.

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  8.    10 years of Project Reconnect: What we've learned
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  10.    Better Marketing: Marketing can deliver positive social and political change
    Brand purpose

    Better Marketing: Marketing can deliver positive social and political change

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  11.    Better Marketing: Marketing can deliver meaningful human experiences
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    Better Marketing: Marketing can deliver meaningful human experiences

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  12.    Bridging the gap between marketing and policy
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Upcoming events

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  1. System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).

     

    More information Register for this meeting

  2. WFA Executive Committee Meeting

    Remote Belgium

    02 Apr 2020

    WFA’s Executive Committee is made up of senior corporate and national association representatives and meets quarterly to discuss WFA priorities and guide WFA strategy.

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  3. 67th Annual General Meeting

    Remote Belgium

    02 Apr 2020

    The WFA AGM will give members a review of the past year’s activities, challenges and major achievements. This meeting will finally be taking place online.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

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