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I subscribeJoin Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
WFA member benchmark on recommended online training platforms that help develop digital marketing skills
Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…
Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…
This WFA member benchmark examined the category management of Influencer Marketing
Overview of the CMO Forum held remotely on April 6, 2022.
WFA member benchmark on recruiting marketing sourcing talent
Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…
Overview of the Sourcing Forum held remotely on March 2, 2022.
Open to all GARM members
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.