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    IMC FORUM Meeting Overview London March 2017

     

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  2.    WFA FORUM Meeting Overview Dubai March 2017
    Integrated marketing

    WFA FORUM Meeting Overview Dubai March 2017

     

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  3.    Survey on Briefing for integrated communications (2017)
    Agency managementIntegrated marketing

    Survey on Briefing for integrated communications (2017)

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Briefing for integrated communications (2017)"
  4.    5 ways to make newsrooms & content more effective
    CreativityMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

    Read more about "5 ways to make newsrooms & content more effective"
  5.    Considerations on the road to digital transformation (2017)
    Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technology

    Considerations on the road to digital transformation (2017)

     Members only content. Please log in to view.

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  6.    ‘SPARCS’ – a framework to plan for your digital transformation
    Digital transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

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  7.    Five step process to Data Driven Marketing (2017)
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    Five step process to Data Driven Marketing (2017)

       

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  8.    10 steps to close the gap between digital consumers and businesses
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    10 steps to close the gap between digital consumers and businesses

       

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  9.    Survey results on Programmatic & trading desks
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  10.    IMC FORUM Meeting Overview London November 2016
    Integrated marketing

    IMC FORUM Meeting Overview London November 2016

     

    Read more about "IMC FORUM Meeting Overview London November 2016"
  11.    Survey on regional marketing structures
    Organisation & structure

    Survey on regional marketing structures

     This research was created to draw a picture of regional marketing structures, roles and responsibilities.

    Read more about "Survey on regional marketing structures"
  12.    Survey on Working with adtech and martech startups
    Agency managementOrganisation & structure

    Survey on Working with adtech and martech startups

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

    Read more about "Survey on Working with adtech and martech startups"

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  1. WFA in Asia:  ‘Welcome to 2025’

    Singapore Singapore

    21 Jan 2025

    Join members of WFA’s Asia Advisory Board, WFA’s Asia Pacific team and other colleagues to welcome the new year on 21st January.

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  2. Media Forum

    22 Jan 2025

    Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.

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  3. In-House Forum

    23 Jan 2025

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    Brussels Belgium

    04 Feb 2025

    For senior European public/government affairs professionals and national advertiser associations

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  5. Discover the Future of Cross-Media Measurement

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