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  1.    Content marketing survey results
    Organisation & structure

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

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  2.    Survey on China agency rosters
    Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

    Survey on China agency rosters

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

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  3.    Report on global media transformation
    Agency managementDigital transformationData-driven marketing

    Report on global media transformation

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

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  4.    Webinar: The journey towards customer-centricity
    Digital transformationMarketing effectiveness

    Webinar: The journey towards customer-centricity

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…

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  5.    A Brief Chat on Briefs
    Integrated marketing

    A Brief Chat on Briefs

     

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  6.    IMC FORUM Meeting Overview London April 2016
    Integrated marketing

    IMC FORUM Meeting Overview London April 2016

     

    Read more about "IMC FORUM Meeting Overview London April 2016"
  7.    Survey results on Marketing in ASEAN
    Agency managementIntegrated marketing

    Survey results on Marketing in ASEAN

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…

    Read more about "Survey results on Marketing in ASEAN"
  8.    Benchmark on digital marketing training methods
    Organisation & structure

    Benchmark on digital marketing training methods

    WFA benchmark conducted for a member looking for digital marketing training methods.

    Read more about "Benchmark on digital marketing training methods"
  9.    IMC FORUM Meeting Overview Dubai February 2016
    Integrated marketing

    IMC FORUM Meeting Overview Dubai February 2016

     

    Read more about "IMC FORUM Meeting Overview Dubai February 2016"
  10.    Benchmark on Creative Agencies and the Multichannel Challenge
    Integrated marketing

    Benchmark on Creative Agencies and the Multichannel Challenge

     

    Read more about "Benchmark on Creative Agencies and the Multichannel Challenge"
  11.    Benchmark on Recommended search agencies in LATAM
    Agency managementAgency review & pitchingIntegrated marketing

    Benchmark on Recommended search agencies in LATAM

    WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.

    Read more about "Benchmark on Recommended search agencies in LATAM"
  12.    IMC FORUM Meeting Overview London October 2015
    Integrated marketing

    IMC FORUM Meeting Overview London October 2015

     

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