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  1.    IMC FORUM Meeting Overview Dubai February 2016
    Integrated marketing

    IMC FORUM Meeting Overview Dubai February 2016

     

    Read more about "IMC FORUM Meeting Overview Dubai February 2016"
  2.    Benchmark on Creative Agencies and the Multichannel Challenge
    Integrated marketing

    Benchmark on Creative Agencies and the Multichannel Challenge

     

    Read more about "Benchmark on Creative Agencies and the Multichannel Challenge"
  3.    Benchmark on Recommended search agencies in LATAM
    Agency managementAgency review & pitchingIntegrated marketing

    Benchmark on Recommended search agencies in LATAM

    WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.

    Read more about "Benchmark on Recommended search agencies in LATAM"
  4.    IMC FORUM Meeting Overview London October 2015
    Integrated marketing

    IMC FORUM Meeting Overview London October 2015

     

    Read more about "IMC FORUM Meeting Overview London October 2015"
  5.    IMC FORUM Meeting Overview Miami September 2015
    Integrated marketing

    IMC FORUM Meeting Overview Miami September 2015

     

    Read more about "IMC FORUM Meeting Overview Miami September 2015"
  6.    Webinar on Reciprocity: The future of comms planning?
    Integrated marketing

    Webinar on Reciprocity: The future of comms planning?

    In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…

    Read more about "Webinar on Reciprocity: The future of comms planning?"
  7.    Marketing in LATAM survey results
    Organisation & structure

    Marketing in LATAM survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

    Read more about "Marketing in LATAM survey results"
  8.    Survey on data driven marketing (DDM)
    Digital transformationData & analyticsData-driven marketing

    Survey on data driven marketing (DDM)

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

    Read more about "Survey on data driven marketing (DDM)"
  9.    Benchmark on digital insight and innovation generation
    Organisation & structureData & analytics

    Benchmark on digital insight and innovation generation

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

    Read more about "Benchmark on digital insight and innovation generation"
  10.    Benchmark on media agency on-boarding - key considerations and pitfalls
    Agency managementMarketing operationsOrganisation & structure

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

    Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"
  11.    Benchmark on C-suite roles and responsibilities
    Integrated marketingOrganisation & structure

    Benchmark on C-suite roles and responsibilities

    This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

    Read more about "Benchmark on C-suite roles and responsibilities"
  12.    Benchmark on Pitch fees in South Africa
    Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing

    Benchmark on Pitch fees in South Africa

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

    Read more about "Benchmark on Pitch fees in South Africa"

Our upcoming events

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  1. For senior marketers that lead or are involved in the capability building of their marketing teams.

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  2. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

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  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  4. From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.

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  5. Media Forum

    Singapore Singapore

    20 Feb 2025

    Meeting for global/regional media directors or similar

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  6. Sourcing Forum

    26 Feb 2025

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

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