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I subscribeThis document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
Survey looking at current and future projected digital marketing investment trends among WFA members.
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…
Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
For global/regional in-house agency leaders and specialists
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.