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I subscribeThis live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
WFA benchmark on upskilling marketing teams on the topic of generative AI
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…
WFA member benchmark on centralising marketing assets and resources into a singular platform
Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…
CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
Overview of the WFA Media Forum Asia Pacific held in person in Singapore
In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…
Few external forces are more influential to human behaviour than culture, which makes cracking the culture…
40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…
Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
For global/regional in-house agency leaders and specialists
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.