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I subscribeOverview of Marketing Capability Forum held remotely on 21st March 2024.
WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…
If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…
WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.
WFA webinar on in-house agency trends and challenges
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…
This new WFA member benchmark dispels the myths on capability investment.
Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…
Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
For global/regional in-house agency leaders and specialists
For senior European public/government affairs professionals and national advertiser associations
Discover the Future of Cross-Media Measurement
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.