Marketing Organisation & Strategy

Search field

Related content

  1.    Marketing Capability Forum Meeting Overview (March 2024)
    Marketing capabilitiesMarketing effectiveness

    Marketing Capability Forum Meeting Overview (March 2024)

    Overview of Marketing Capability Forum held remotely on 21st March 2024.

    Read more about "Marketing Capability Forum Meeting Overview (March 2024)"
  2.    Measuring Marketing Capability Impact
    Marketing capabilitiesMarketing effectiveness

    Measuring Marketing Capability Impact

    WFA report on marketing capability impact measurement, conducted in partnership with Oxford.

    Read more about "Measuring Marketing Capability Impact"
  3.    APAC Spotlight: Creative briefing - using AI to stoke EI
    CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology

    APAC Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

    Read more about "APAC Spotlight: Creative briefing - using AI to stoke EI"
  4.    Tackling the nitty gritty of Generative AI
    Marketing technologyAIMarketing technologyMarketing technology

    Tackling the nitty gritty of Generative AI

    No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…

    Read more about "Tackling the nitty gritty of Generative AI"
  5.    Brands are trailing on data transformation
    Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    Brands are trailing on data transformation

    If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

    Read more about "Brands are trailing on data transformation"
  6.    Benchmark: Internal brand communications and engagement
    Organisation & structure

    Benchmark: Internal brand communications and engagement

    WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

    Read more about "Benchmark: Internal brand communications and engagement"
  7.    Spotlight: Housekeeping: In-house agency trends and challenges
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

    Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"
  8.    Spotlight: Creative briefing - using AI to stoke EI
    CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology

    Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

    Read more about "Spotlight: Creative briefing - using AI to stoke EI"
  9.    In-housing set for rapid and continued growth at major multinationals
    Agency managementMarketing capabilities

    In-housing set for rapid and continued growth at major multinationals

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…

    Read more about "In-housing set for rapid and continued growth at major multinationals"
  10.    Better Marketing podcast 2023 key learnings
    Brand purposeBrand reputation

    Better Marketing podcast 2023 key learnings

    This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…

    Read more about "Better Marketing podcast 2023 key learnings"
  11.    Benchmark: Marketing Capability Investment
    Marketing capabilities

    Benchmark: Marketing Capability Investment

    This new WFA member benchmark dispels the myths on capability investment.

    Read more about "Benchmark: Marketing Capability Investment"
  12.    In-House Forum Meeting Overview (Oct 2023)
    Organisation & structure

    In-House Forum Meeting Overview (Oct 2023)

    Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…

    Read more about "In-House Forum Meeting Overview (Oct 2023)"

Our upcoming events

See all events
  1. Media Forum

    22 Jan 2025

    Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.

    More information Register for this meeting

  2. In-House Forum

    23 Jan 2025

    For global/regional in-house agency leaders and specialists

    More information Register for this meeting

  3. Policy Action Group (PAG)

    Brussels Belgium

    04 Feb 2025

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  4. Discover the Future of Cross-Media Measurement

    More information Register for this meeting

  5. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.

    More information Register for this meeting

Get analysis, insights & opinions from the world's top marketers

Sign up to our newsletter.

I subscribe
About WFA

We are the only global network for marketers

We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.

More about WFA

Become a WFA member and get involved

You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.

Join WFA