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I subscribeAccording to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…
This new WFA member benchmark dispels the myths on capability investment.
Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…
Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…
Overview of Capability Forum held remotely on 12th October 2023.
Are we seeing genuine innovation or just greater efficiency?
Learn how GenAI is being rolled out in marketing across the globe.
WFA benchmark containing member-recommended capability training vendors .
In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…
WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…
For senior marketers that lead or are involved in the capability building of their marketing teams.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.
Meeting for global/regional media directors or similar
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.