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    In-housing set for rapid and continued growth at major multinationals

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…

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  2.    Better Marketing podcast 2023 key learnings
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    This new WFA member benchmark dispels the myths on capability investment.

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  4.    In-House Forum Meeting Overview (Oct 2023)
    Organisation & structure

    In-House Forum Meeting Overview (Oct 2023)

    Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…

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  5.    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
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  6.    Capability Forum Meeting Overview (October 2023)
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    Overview of Capability Forum held remotely on 12th October 2023.

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    Are we seeing genuine innovation or just greater efficiency?

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  9.    Benchmark: Recommended Capability Vendors
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    Benchmark: Recommended Capability Vendors

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  10.    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
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    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

    In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…

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  11.    WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
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    WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo

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  12.    Benchmark: KPI Dashboard
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    Benchmark: KPI Dashboard

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Our upcoming events

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  1. For senior marketers that lead or are involved in the capability building of their marketing teams.

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  2. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

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  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  4. From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.

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  5. Media Forum

    Singapore Singapore

    20 Feb 2025

    Meeting for global/regional media directors or similar

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  6. Sourcing Forum

    26 Feb 2025

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

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