WFA Media Charter (2008)

WFA Media Charter (2008)

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This charter has been developed by the Media Committee of the WFA.

  • Its aim is to state the advertisers’ principles and objectives in relation to the media as vehicle for their marketing communications
  • It is intended to be used as a guide on the subject for advertisers
  • It is hoped it will help establish best practice in emerging and mature markets around the world. Available several languages: English, Spanish, Portuguese, Japanese, French.

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  • Author:WFA


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9 January 2008

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