Media Transformation - Case Study 2: Royal Philips

Media Transformation - Case Study 2: Royal Philips

Media
1 minute read

The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership and the shifting partner relationships. Clients in the media space find themselves in radically different roles to the recent past.

We’re seeing a growing focus on education and company-wide transformation of the client-side media function. The agents of change leading this are typically in global media roles, as is the case in this inspiring media transformation case study written by Sital Banerjee, Global Head of Media & Marketing Performance at Philips.

This is the second part of a serial of Media Transformation case studies that WFA is publishing, to provide inspiration and education to clients in media and marketing roles.
Philips Case.jpg

Article details

  • Author:WFA

    WFA

Case studiesReports & whitepapers
21 November 2019

This content is exclusively available for WFA members.

Article details

  • Author:WFA

    WFA

Case studiesReports & whitepapers
21 November 2019

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