Media Governance & Guardianship

Media Governance & Guardianship

  1.    Webinar: How advertising lost sight of creativity and what to do about it
    ChannelsProductionCreativity

    Webinar: How advertising lost sight of creativity and what to do about it

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

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  2.    Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    ChannelsMarketing operations

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…

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  3.    Webinar: Sponsorship and experiential marketing during COVID-19
    ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structure

    Webinar: Sponsorship and experiential marketing during COVID-19

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…

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  4.    Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    ProgrammaticMarketing procurementMarketing technologyData-driven marketingMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    This webinar covers how to create a unified operating model that brings creative and media closer.

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  5.    Mind the Gap - 2020
    Audience measurementChannelsMarketing effectiveness

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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  6.    Webinar: Social Commerce in China
    Brand safetyChannelsBrand safetyInfluencers

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

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  7.    GARM: Small steps and big leaps in pursuit of online safety
    Brand safetyBrand safety

    GARM: Small steps and big leaps in pursuit of online safety

    Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…

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  8.    Driving brand value with emotional intelligence in content
    Audience measurementMarketing technologyData & analyticsMarketing technology

    Driving brand value with emotional intelligence in content

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

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  9.    Webinar: In-housing Programmatic Media Success
    ProgrammaticMarketing operationsOrganisation & structure

    Webinar: In-housing Programmatic Media Success

    This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…

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  10.    The GARM Working Charter: Priorities for Uncommon Collaboration
    Brand safetyBrand safety

    The GARM Working Charter: Priorities for Uncommon Collaboration

    This document is our cross-industry industry alliance’s working charter. It represents our current and shared agreements on…

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  11.    Benchmark: Developments in the Russian media market
    ChannelsMarketing procurement

    Benchmark: Developments in the Russian media market

    This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…

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  12.    DGX meeting overview (November 2019)
    Brand safetyDigital policyBrand safetySelf-regulationData collection & privacy

    DGX meeting overview (November 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

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Upcoming events

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  1. The impact of Covid-19 on global content production is yet to be fully understood, but we’re already seeing considerable evolution in that space.

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  2. For global/regional Chief Marketing Officers

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  3. Looking at process and tools for better sponsorship investment management.

     

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  4. The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

     

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