Media Governance & Guardianship

Media Governance & Guardianship - Highlights

Media Governance & Guardianship

  1.    Webinar on ANA/K2 transparency investigation: findings and recommendations
    Media governanceMedia transparency

    Webinar on ANA/K2 transparency investigation: findings and recommendations

    Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…

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  2.    Webinar: Ad fraud guidance for media investors
    Ad fraud & verification

    Webinar: Ad fraud guidance for media investors

    In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry…

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  3.    Study results on Verification partners & viewability
    Ad fraud & verificationMarketing procurement

    Study results on Verification partners & viewability

    The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…

    Read more about "Study results on Verification partners & viewability"
  4.    Benchmark on Average video view figures
    Audience measurement

    Benchmark on Average video view figures

    WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

    Read more about "Benchmark on Average video view figures"
  5.    Compendium of ad fraud knowledge for media investors
    Ad fraud & verificationProgrammaticAd blockingData & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

    Read more about "Compendium of ad fraud knowledge for media investors"
  6.    Webinar: Driving digital transformation through social newsrooms
    Media governance

    Webinar: Driving digital transformation through social newsrooms

    In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…

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  7.    Unlocking brand value with social communities
    ChannelsInfluencersData & analytics

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

    Read more about "Unlocking brand value with social communities"
  8.    Survey results on Managing ad testing
    Audience measurementData & analyticsData-driven marketing

    Survey results on Managing ad testing

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

    Read more about "Survey results on Managing ad testing"
  9.    Survey results on calculating programmatic savings
    ProgrammaticMarketing procurement

    Survey results on calculating programmatic savings

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…

    Read more about "Survey results on calculating programmatic savings"
  10.    Survey results on Global Search Marketing
    Channels

    Survey results on Global Search Marketing

    The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…

    Read more about "Survey results on Global Search Marketing"
  11.    Survey results on global social media marketing: 2016
    Channels

    Survey results on global social media marketing: 2016

    WFA survey looking at a number of critical areas relating to social media marketing.

    Read more about "Survey results on global social media marketing: 2016"
  12.    Benchmark on the use of DMPs by insights teams to generate consumer insights
    ProgrammaticData & analyticsData-driven marketing

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

    Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"

Upcoming events

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  1. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  2. IFBA M2K - Monthly Call

    Remote Belgium

    01 Dec 2020

    International Food and Beverage Alliance

    More information Register for this meeting

  3. Sourcing Forum

    02 Dec 2020

    Boasting over a 1200 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  4. A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge

    More information Register for this meeting

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