Media Governance & Guardianship
Media Governance & Guardianship - Highlights
Webinar+: Programmatic supply-chain transparency
Webinar: A Marketer's guide to digital ad fraud
Brand safety in the COVID-19 era
Webinar: The evolution of digital standards
GARM: Small steps and big leaps in pursuit of online safety
Media Governance & Guardianship
Building Social Communities
What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
Ad fraud & verification
Survey on Global Ad Fraud
This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…
Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
Benchmark on the evolution of magazine readership and media buying
A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…
Survey on Mobile Marketing China: Online to Offline
The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…
Ad fraud & verificationAudience measurementData-driven marketing
Survey on digital attribution modelling
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
Webinar on Programmatic Media: Seeing Through the Financial Fog
Webinar featuring Andrew Altersohn, CEO of AD/FIN
Media governanceIntegrated marketingOrganisation & structure
Survey on digital resource engagement with brand marketing
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
ProgrammaticAgency remuneration & contractsMarketing procurement
Benchmark on retargeting investment & approach
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
Benchmark on media budget setting
Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey on ROMI - Your approach & measurement
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
ChannelsMarketing technologyMarketing technology
Benchmark on supporting ecommerce with digital marketing
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
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