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I subscribeThis webinar covers how to create a unified operating model that brings creative and media closer.
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…
This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…
Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.
During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…
A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.