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I subscribeWFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…
In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
Global brands are calling for a cross media measurement model. Matt Green explains why.
Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019
Overview of the Sourcing Forum held on June 26th, 2019 in New York.
Overview of the Media Forum held on June 27th, 2019 in Shanghai
WFA has teamed up with The Economist Group for a study into the current state of advertising.
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
Open to all GARM members
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.