Media Governance & Guardianship
Media Governance & Guardianship
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ChannelsTV media budget and coverage estimates for US and UK
Read more about "TV media budget and coverage estimates for US and UK"Guideline investment levels for TV media campaigns in the UK and US, sourced from Ebiquity and Accenture.
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ChannelsOrganisation & structureBenchmark on splitting media planning and buying agencies
Read more about "Benchmark on splitting media planning and buying agencies"Benchmark to guage extent to which WFA members use separate media planning and buying agencies, by market.
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ProgrammaticAgency evaluation & performanceDigital transformationMarketing technologyMarketing technologyResearch on Trading Desks and Demand Side Platforms (DSPs)
Read more about "Research on Trading Desks and Demand Side Platforms (DSPs)"Peer research on the usage of trading desks (agency and independent) to buy online advertising impressions, among global…
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Media governanceAgency remuneration & contractsGlobal Media Rebates & Agency Volume Bonuses (AVBs)
Read more about "Global Media Rebates & Agency Volume Bonuses (AVBs)"Peer research conducted on the subject of global media rebates & AVBs, to provide insight into when and in what form rebates are…
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Media governanceAgency evaluation & performanceData & analyticsSurvey on media ROI and KPIs
Read more about "Survey on media ROI and KPIs"WFA Survey on types of media ‘effectiveness’ tracking and analysis currently being undertaken amongst WFA members.
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ChannelsBenchmark on the impact of the SARFT regulations on net TV costs in China
Read more about "Benchmark on the impact of the SARFT regulations on net TV costs in China"This benchmark was launched to understand whether our members had noticed an impact of the new SARFT regulations on net TV costs in…
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ProgrammaticDigital policySelf-regulationBest Practice on Online Behavioural Advertising (2011)
Read more about "Best Practice on Online Behavioural Advertising (2011)"EASA Best practice recommendation for a european industry-wide self-regulatory standard and compliance mechanism for consumer…
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Media governanceMedia transparencyAgency review & pitchingGuide to choosing and using a media auditor - 2. Edition (2010)
Read more about "Guide to choosing and using a media auditor - 2. Edition (2010)"Member-only content. Please log in to view this guide.
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Audience measurementChannelsAgency remuneration & contractsSurvey on paid search marketing (2009)
Read more about "Survey on paid search marketing (2009)"Survey analysing how much budget is committed to paid search, the agency set-ups and remuneration approaches used.
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Audience measurementMedia measurementWhat advertisers want from online audience measurement (2009)
Read more about "What advertisers want from online audience measurement (2009)"The objective of this paper is to help inform current and future efforts to advance online audience measurement by providing…
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Audience measurementMedia measurementData & analyticsGlobal Guidelines for Outdoor Audience Measurement (2009)
Read more about "Global Guidelines for Outdoor Audience Measurement (2009)"These guidelines have been developed to exploit the opportunity created by this changing technology to introduce consistent and…
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Audience measurementMedia measurementData & analyticsBlueprint for consumer-centric holistic measurement (2008)
Read more about "Blueprint for consumer-centric holistic measurement (2008)"The purpose of this blueprint is to outline a vision, objectives and recommended actions towards developments of holistic…
Upcoming events
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WFA Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
09 Apr 2020
The impact of Covid-19 on global content production is yet to be fully understood, but we’re already seeing considerable evolution in that space.
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For global/regional Chief Marketing Officers
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Looking at process and tools for better sponsorship investment management.
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