Media Governance & Guardianship

Media Governance & Guardianship

  1.    TV media budget and coverage estimates for US and UK
    Channels

    TV media budget and coverage estimates for US and UK

    Guideline investment levels for TV media campaigns in the UK and US, sourced from Ebiquity and Accenture.

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  2.    Benchmark on splitting media planning and buying agencies
    ChannelsOrganisation & structure

    Benchmark on splitting media planning and buying agencies

    Benchmark to guage extent to which WFA members use separate media planning and buying agencies, by market.

    Read more about "Benchmark on splitting media planning and buying agencies"
  3.    Research on Trading Desks and Demand Side Platforms (DSPs)
    ProgrammaticAgency evaluation & performanceDigital transformationMarketing technologyMarketing technology

    Research on Trading Desks and Demand Side Platforms (DSPs)

    Peer research on the usage of trading desks (agency and independent) to buy online advertising impressions, among global…

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  4.    Global Media Rebates & Agency Volume Bonuses (AVBs)
    Media governanceAgency remuneration & contracts

    Global Media Rebates & Agency Volume Bonuses (AVBs)

    Peer research conducted on the subject of global media rebates & AVBs, to provide insight into when and in what form rebates are…

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  5.    Survey on media ROI and KPIs
    Media governanceAgency evaluation & performanceData & analytics

    Survey on media ROI and KPIs

    WFA Survey on types of media ‘effectiveness’ tracking and analysis currently being undertaken amongst WFA members.

    Read more about "Survey on media ROI and KPIs"
  6.    Benchmark on the impact of the SARFT regulations on net TV costs in China
    Channels

    Benchmark on the impact of the SARFT regulations on net TV costs in China

    This benchmark was launched to understand whether our members had noticed an impact of the new SARFT regulations on net TV costs in…

    Read more about "Benchmark on the impact of the SARFT regulations on net TV costs in China"
  7.    Best Practice on Online Behavioural Advertising (2011)
    ProgrammaticDigital policySelf-regulation

    Best Practice on Online Behavioural Advertising (2011)

    EASA Best practice recommendation for a european industry-wide self-regulatory standard and compliance mechanism for consumer…

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  8.    Guide to choosing and using a media auditor - 2. Edition (2010)
    Media governanceMedia transparencyAgency review & pitching

    Guide to choosing and using a media auditor - 2. Edition (2010)

     Member-only content. Please log in to view this guide.

    Read more about "Guide to choosing and using a media auditor - 2. Edition (2010)"
  9.    Survey on paid search marketing (2009)
    Audience measurementChannelsAgency remuneration & contracts

    Survey on paid search marketing (2009)

    Survey analysing how much budget is committed to paid search, the agency set-ups and remuneration approaches used.

    Read more about "Survey on paid search marketing (2009)"
  10.    What advertisers want from online audience measurement (2009)
    Audience measurementMedia measurement

    What advertisers want from online audience measurement (2009)

    The objective of this paper is to help inform current and future efforts to advance online audience measurement by providing…

    Read more about "What advertisers want from online audience measurement (2009)"
  11.    Global Guidelines for Outdoor Audience Measurement (2009)
    Audience measurementMedia measurementData & analytics

    Global Guidelines for Outdoor Audience Measurement (2009)

    These guidelines have been developed to exploit the opportunity created by this changing technology to introduce consistent and…

    Read more about "Global Guidelines for Outdoor Audience Measurement (2009)"
  12.    Blueprint for consumer-centric holistic measurement (2008)
    Audience measurementMedia measurementData & analytics

    Blueprint for consumer-centric holistic measurement (2008)

    The purpose of this blueprint is to outline a vision, objectives and recommended actions towards developments of holistic…

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Upcoming events

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  1. The impact of Covid-19 on global content production is yet to be fully understood, but we’re already seeing considerable evolution in that space.

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  2. For global/regional Chief Marketing Officers

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  3. Looking at process and tools for better sponsorship investment management.

     

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