Media Governance & Guardianship

Media Governance & Guardianship - Highlights

Media Governance & Guardianship

  1.    Survey on digital media auditing
    Ad fraud & verificationDigital transformation

    Survey on digital media auditing

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

    Read more about "Survey on digital media auditing"
  2.    Survey Results: Transmedia and multiscreen marketing
    ChannelsIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

    Read more about "Survey Results: Transmedia and multiscreen marketing"
  3.    Benchmark on splitting strategic media planning from buying
    Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

    Read more about "Benchmark on splitting strategic media planning from buying"
  4.    Survey on media management in the US
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

    Read more about "Survey on media management in the US"
  5.    Guide to Programmatic Media (2014)
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

    Read more about "Guide to Programmatic Media (2014)"
  6.    WFA Media Charter (2008)
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"

Upcoming events

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  1. Follow up session on competition and digital advertising

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  2. IFBA M2K - Monthly Call

    Remote Belgium

    03 Nov 2020

    International Food and Beverage Alliance

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  3. With the ambition to revolutionise the practice and perception of their discipline, WFA’s Global Sourcing Board has been working on different hot marketing procurement topics over the past year and is now delighted to host a series of 60-minute live sessions where attendees can ask the questions of their choice.

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  4. Global trends, local perspectives

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