Media Governance & Guardianship
Media Governance & Guardianship - Highlights
Webinar+: Programmatic supply-chain transparency
Webinar: A Marketer's guide to digital ad fraud
Brand safety in the COVID-19 era
Webinar: The evolution of digital standards
GARM: Small steps and big leaps in pursuit of online safety
Media Governance & Guardianship
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Ad fraud & verificationDigital transformationSurvey on digital media auditing
Read more about "Survey on digital media auditing"Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
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ChannelsIntegrated marketingSurvey Results: Transmedia and multiscreen marketing
Read more about "Survey Results: Transmedia and multiscreen marketing"Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
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Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structureBenchmark on splitting strategic media planning from buying
Read more about "Benchmark on splitting strategic media planning from buying"Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
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Media governanceAgency rostersOrganisation & structureSurvey on media management in the US
Read more about "Survey on media management in the US"Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…
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ProgrammaticAgency managementData & analyticsGuide to Programmatic Media (2014)
Read more about "Guide to Programmatic Media (2014)"An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
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Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safetyWFA Media Charter (2008)
Read more about "WFA Media Charter (2008)"This charter has been developed by the Media Committee of the WFA.
Its aim is to state the advertisers’ principles and…
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Upcoming events
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Follow up session on competition and digital advertising
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International Food and Beverage Alliance
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With the ambition to revolutionise the practice and perception of their discipline, WFA’s Global Sourcing Board has been working on different hot marketing procurement topics over the past year and is now delighted to host a series of 60-minute live sessions where attendees can ask the questions of their choice.
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Global trends, local perspectives
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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