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Media Governance & Guardianship
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ChannelsAgency managementAgency review & pitchingMarketing capabilitiesBenchmark on Ecommerce capabilities
Read more about "Benchmark on Ecommerce capabilities"WFA member benchmark. For additional details, please log in.
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Brand safetyDigital policyBrand safetyMarketing lawData collection & privacyPAG Meeting Overview (May 2018, Brussels)
Read more about "PAG Meeting Overview (May 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
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Media governanceWebinar: Independent media advisors
Read more about "Webinar: Independent media advisors"Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…
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Media governanceMedia transparencyAgency rostersMedia Forum Meeting Overview (April 2018, New York)
Read more about "Media Forum Meeting Overview (April 2018, New York)"Overview of the Media Forum held in April 2018 in New York City.
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Media governanceMedia transformationThe media transformers?
Read more about "The media transformers?"When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.
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Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness
Global viewability benchmarks 2017
Read more about "Global viewability benchmarks 2017"WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Ad fraud & verificationMedia transparencyProgrammaticMedia Forum Meeting Overview (March 2018, Shanghai)
Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"Overview of the Media Forum held in March 2018 in Shanghai.
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Ad fraud & verificationBrand safetyAd blockingBrand safetyCoalition for Better Ads: Feb 2018 State of play
Read more about "Coalition for Better Ads: Feb 2018 State of play"The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
To view this…
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Programmatic
Webinar: Future of Programmatic Media
Read more about "Webinar: Future of Programmatic Media"Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and…
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ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology
Survey on the Future of Programmatic Media
Read more about "Survey on the Future of Programmatic Media"WFA member survey. For additional details, please log in.
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Channels
Webinar: Total view attribution
Read more about "Webinar: Total view attribution"This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to…
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ChannelsAgency review & pitchingIntegrated marketing
Benchmark on Customer experience transformation
Read more about "Benchmark on Customer experience transformation"WFA member benchmark. For additional details, please log in.
Our upcoming events
See all events
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WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
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Open to all GARM members
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.
About WFA
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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.