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Media Governance & Guardianship
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ProgrammaticDigital policyData collection & privacyDGX meeting overview (June 2018)
Read more about "DGX meeting overview (June 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.
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Brand safetyBrand safetyData collection & privacyTaking the brand safety agenda forward
Read more about "Taking the brand safety agenda forward"WFA signs MoU on Online Advertising and Intellectual Property Rights
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacyGlobal Media Charter
Read more about "Global Media Charter"The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Audience measurementOrganisation & structureMedia transformationData-driven marketingMedia Forum Meeting Overview (June 2018, Barcelona)
Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"Overview of the Media Forum held in July 2018 in Barcelona.
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ChannelsAgency managementAgency review & pitchingMarketing capabilitiesBenchmark on Ecommerce capabilities
Read more about "Benchmark on Ecommerce capabilities"WFA member benchmark. For additional details, please log in.
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Brand safetyDigital policyBrand safetyMarketing lawData collection & privacyPAG Meeting Overview (May 2018, Brussels)
Read more about "PAG Meeting Overview (May 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
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Media governanceWebinar: Independent media advisors
Read more about "Webinar: Independent media advisors"Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…
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Media governanceMedia transparencyAgency rostersMedia Forum Meeting Overview (April 2018, New York)
Read more about "Media Forum Meeting Overview (April 2018, New York)"Overview of the Media Forum held in April 2018 in New York City.
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Media governanceMedia transformationThe media transformers?
Read more about "The media transformers?"When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.
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Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness
Global viewability benchmarks 2017
Read more about "Global viewability benchmarks 2017"WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Ad fraud & verificationMedia transparencyProgrammaticMedia Forum Meeting Overview (March 2018, Shanghai)
Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"Overview of the Media Forum held in March 2018 in Shanghai.
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Ad fraud & verificationBrand safetyAd blockingBrand safetyCoalition for Better Ads: Feb 2018 State of play
Read more about "Coalition for Better Ads: Feb 2018 State of play"The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
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Our upcoming events
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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Meeting for global/regional media directors or similar
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A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
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The past few years have seen the emergence and evolution of virtual production.
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WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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Open to all GARM members
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