Media Governance & Guardianship - page 15

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Media Governance & Guardianship

  1.    Benchmark on splitting strategic media planning from buying
    Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

    Read more about "Benchmark on splitting strategic media planning from buying"
  2.    Survey on media management in the US
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

    Read more about "Survey on media management in the US"
  3.    Guide to Programmatic Media (2014)
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

    Read more about "Guide to Programmatic Media (2014)"
  4.    WFA Media Charter (2008)
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"

Upcoming events

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  1. Join us on 24 January (10am New York | 3pm London) for a webinar about diversity and representation in media.

    More information Register for this meeting

  2. DSA/DMA Task Force

    25 Jan 2022

    WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU Digital Services Act and Digital Markets Act.

    More information Register for this meeting

  3. Join System1’s Chief Innovation Officer, Orlando Wood, as he shares insights from his latest book, Look out, published by the IPA.

    More information Register for this meeting

  4. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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