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I subscribeThis webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to…
WFA member benchmark. For additional details, please log in.
WFA member benchmark. For additional details, please log in.
WFA member survey. For additional details, please log in.
Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients
This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US),…
WFA member benchmark. For additional details, please log in.
WFA member survey. For additional details, please log in.
WFA member survey. For additional details, please log in.
Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.