Media Governance & Guardianship

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Media Governance & Guardianship

  1.    Benchmark on Average video view figures
    Audience measurement

    Benchmark on Average video view figures

    WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

    Read more about "Benchmark on Average video view figures"
  2.    Compendium of ad fraud knowledge for media investors
    Ad fraud & verificationProgrammaticAd blockingData & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

    Read more about "Compendium of ad fraud knowledge for media investors"
  3.    Webinar: Driving digital transformation through social newsrooms
    Media governance

    Webinar: Driving digital transformation through social newsrooms

    In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…

    Read more about "Webinar: Driving digital transformation through social newsrooms"
  4.    Unlocking brand value with social communities
    ChannelsInfluencersData & analytics

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

    Read more about "Unlocking brand value with social communities"
  5.    Survey results on Managing ad testing
    Audience measurementData & analyticsData-driven marketing

    Survey results on Managing ad testing

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

    Read more about "Survey results on Managing ad testing"
  6.    Survey results on calculating programmatic savings
    ProgrammaticMarketing procurement

    Survey results on calculating programmatic savings

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…

    Read more about "Survey results on calculating programmatic savings"
  7.    Survey results on Global Search Marketing
    Channels

    Survey results on Global Search Marketing

    The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…

    Read more about "Survey results on Global Search Marketing"
  8.    Survey results on global social media marketing: 2016
    Channels

    Survey results on global social media marketing: 2016

    WFA survey looking at a number of critical areas relating to social media marketing.

    Read more about "Survey results on global social media marketing: 2016"
  9.    Benchmark on the use of DMPs by insights teams to generate consumer insights
    ProgrammaticData & analyticsData-driven marketing

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

    Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"
  10.    Building Social Communities
    ChannelsInfluencers

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

    Read more about "Building Social Communities"
  11.    Survey on Global Ad Fraud
    Ad fraud & verification

    Survey on Global Ad Fraud

    This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

    Read more about "Survey on Global Ad Fraud"
  12.    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
    ChannelsProgrammatic

    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

    A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

    Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"

Upcoming events

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  1. Insight Forum

    08 Feb 2023

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

  2. Privacy Spotlight: US

    14 Feb 2023

    If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.

    More information Register for this meeting

  3. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  4. Inspiration for the media and marketing agenda in 2023.

    More information Register for this meeting

  5. Sourcing Forum

    22 Feb 2023

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  6. Open to all GARM members

    More information Register for this meeting

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