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I subscribeWFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…
The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…
WFA survey looking at a number of critical areas relating to social media marketing.
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…
A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
For global/regional market research and consumer insight specialists
If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Inspiration for the media and marketing agenda in 2023.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to all GARM members
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard