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I subscribeMedia Governance & Guardianship
Media Governance & Guardianship
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Media governanceMedia transformationWhy advertisers are embarking on a process of 'media transformation'
Read more about "Why advertisers are embarking on a process of 'media transformation'"Today’s CMOs are not solely marketers; they are also, critically, transformers.
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Media governanceAgency evaluation & performanceBenchmark on Media auditor RFP
Read more about "Benchmark on Media auditor RFP"WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…
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ProgrammaticWebinar: How to Raise your Game and Win in Programmatic
Read more about "Webinar: How to Raise your Game and Win in Programmatic"James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…
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Media governanceMedia transparency
Webinar on ANA/K2 transparency investigation: findings and recommendations
Read more about "Webinar on ANA/K2 transparency investigation: findings and recommendations"Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…
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Ad fraud & verification
Webinar: Ad fraud guidance for media investors
Read more about "Webinar: Ad fraud guidance for media investors"In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry…
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Ad fraud & verificationMarketing procurementStudy results on Verification partners & viewability
Read more about "Study results on Verification partners & viewability"The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…
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Audience measurementBenchmark on Average video view figures
Read more about "Benchmark on Average video view figures"WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
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Ad fraud & verificationProgrammaticAd blockingData & analyticsCompendium of ad fraud knowledge for media investors
Read more about "Compendium of ad fraud knowledge for media investors"The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
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Media governance
Webinar: Driving digital transformation through social newsrooms
Read more about "Webinar: Driving digital transformation through social newsrooms"In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…
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ChannelsInfluencersInfluencersData & analyticsUnlocking brand value with social communities
Read more about "Unlocking brand value with social communities"Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
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Audience measurementData & analyticsData-driven marketingSurvey results on Managing ad testing
Read more about "Survey results on Managing ad testing"Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
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ProgrammaticMarketing procurementSurvey results on calculating programmatic savings
Read more about "Survey results on calculating programmatic savings"Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…
Our upcoming events
See all events
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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Meeting for global/regional media directors or similar
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A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
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The past few years have seen the emergence and evolution of virtual production.
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WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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Open to all GARM members
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