Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeA benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…
The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
Webinar featuring Andrew Altersohn, CEO of AD/FIN
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
Open to anyone with a stake in marketing and children
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets during twice-yearly programmed events.
Open to all GARM members
WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk
Sign up to our newsletter.
I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.