Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeThe aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
WFA survey looking at a number of critical areas relating to social media marketing.
What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…
A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…
The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
Webinar featuring Andrew Altersohn, CEO of AD/FIN
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
Open to all GARM members
Sign up to our newsletter.
I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.