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I subscribeThe Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand…
It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make…
GARM’s focused view on social media content enforcement data shows increased action on war and weaponry with the ongoing War…
The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from…
One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift…
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
A WFA member was looking for reviews of GMP365
WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…
WFA member benchmark on how to manage social media hacks
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
Open to all GARM members
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.