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Media Governance & Guardianship
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacyWFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacyWFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
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Brand safetyBrand safetyGARM: 3 Years of Progress
Read more about "GARM: 3 Years of Progress"This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next…
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ChannelsMarketing effectivenessBenchmark: Purchase funnel media investment allocation for fast moving CPGs
Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
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Brand safetyBrand safetyGARM Adjacency Standards Framework
Read more about "GARM Adjacency Standards Framework"This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…
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Brand safetyBrand safetyGARM Brand Safety Floor + Suitability Framework
Read more about "GARM Brand Safety Floor + Suitability Framework"This document is designed to provide GARM members with a common understanding of key definitions and categories. Last…
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technologyMedia Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
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Brand safetyBrand safetyGARM Aggregated Measurement Report - May 2022
Read more about "GARM Aggregated Measurement Report - May 2022"The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectivenessGlobal Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectivenessMedia Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Brand safetyBrand safetyUkraine: Taking action on digital advertising
Read more about "Ukraine: Taking action on digital advertising"The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…
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Media transparencyAgency remuneration & contracts
Media Forum Meeting Overview (12th May 2021)
Read more about "Media Forum Meeting Overview (12th May 2021)"Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
Our upcoming events
See all events
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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Meeting for global/regional media directors or similar
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A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
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The past few years have seen the emergence and evolution of virtual production.
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WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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Open to all GARM members
About WFA
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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.