Media Governance & Guardianship - page 6

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Media Governance & Guardianship

  1.    Sourcing Forum meeting overview (June 2019)
    ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure

    Sourcing Forum meeting overview (June 2019)

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (June 2019)"
  2.    Media Forum Meeting Overview (June 2019, Shanghai)
    Ad fraud & verificationMedia governanceProgrammatic

    Media Forum Meeting Overview (June 2019, Shanghai)

    Overview of the Media Forum held on June 27th, 2019 in Shanghai

    Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"
  3.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  4.    PAG Meeting Overview (May 2019, Brussels)
    Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structure

    PAG Meeting Overview (May 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.

    Read more about "PAG Meeting Overview (May 2019, Brussels)"
  5.    Webinar: The Global Media Charter
    Media governance

    Webinar: The Global Media Charter

    Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight…

    Read more about "Webinar: The Global Media Charter"
  6.    Swedish  Advertisers' guide to digital advertising
    Media governanceMedia transparency

    Swedish Advertisers' guide to digital advertising

    New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better…

    Read more about "Swedish Advertisers' guide to digital advertising"
  7.    Putting people first
    Brand safetyBrand safetyMedia measurementBrand purpose

    Putting people first

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…

    Read more about "Putting people first"
  8.    Progressive Programmatic Solutions workshop overview (April 2019)
    Programmatic

    Progressive Programmatic Solutions workshop overview (April 2019)

    Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

    Read more about "Progressive Programmatic Solutions workshop overview (April 2019)"
  9.    APAC Programmatic Maturity Report 2018
    Audience measurementProgrammaticDigital transformationMarketing technologyMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  10.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

    Read more about "Media Transformation Case Study: Deutsche Telekom"
  11.    Media Forum meeting overview (February 2019, Singapore)
    Programmatic

    Media Forum meeting overview (February 2019, Singapore)

    Overview of the Media Forum held on February 12th, 2019 in Singapore.

    Read more about "Media Forum meeting overview (February 2019, Singapore)"
  12.    Benchmark: Programmatic Practice & Proficiency in APAC
    ProgrammaticDigital transformationMarketing technologyMarketing technology

    Benchmark: Programmatic Practice & Proficiency in APAC

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

    Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"

Upcoming events

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  1. This webinar is open to WFA national association members only

    More information Register for this meeting

  2. Open to anyone with a stake in marketing and children

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  3. A briefing session on China’s new Personal Information Protection Law

    More information Register for this meeting

  4. Con una agenda que cubrirá algunos de los mayores desafíos actuales de la industria, la reunión está dirigida a representantes de marcas parte de la red WFA LATAM. El evento ofrecerá a los participantes la oportunidad de acceder y contribuir a mejores prácticas en un formato Chatham House.

    More information Register for this meeting

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