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I subscribeMeeting overview and presentations from WFA’s Media Forum on 24th February 2022.
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.
Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021
WFA member benchmark on MENA split between ATL and BTL media budget
In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.