Media Governance & Guardianship
Media Governance & Guardianship
Media governanceMedia transparency
Swedish Advertisers' guide to digital advertising
New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better…
Brand safetyBrand safetyMedia measurementBrand purpose
Putting people first
People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
Progressive Programmatic Solutions workshop overview (April 2019)
Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore
Audience measurementProgrammaticDigital transformationMarketing technologyMarketing technology
APAC Programmatic Maturity Report 2018
WFA member report. For additional details, please log in.
Media governanceDigital transformation
Media Transformation Case Study: Deutsche Telekom
This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
Media Forum meeting overview (February 2019, Singapore)
Overview of the Media Forum held on February 12th, 2019 in Singapore.
ProgrammaticDigital transformationMarketing technologyMarketing technology
Benchmark: Programmatic Practice & Proficiency in APAC
23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
Ad fraud & verification
Webinar: The new frontier for ad fraud
In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is…
Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure
David Wheldon: The ground is changing but the basics remain the same
WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right
Media Forum meeting overview (October 2018, Amsterdam)
Overview of the Media Forum held on October 24th, 2018 in Amsterdam.
Ad fraud & verificationMedia governanceProgrammatic
Media Forum Meeting Overview (November 2018, New York)
Overview of the Media Forum held on November 7th, 2019 in New York.
ProgrammaticDigital policyData collection & privacy
DGX meeting materials - (December 2018)
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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