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I subscribeVideo gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
WFA benchmark on In-housing Digital Media, from agencies' point of view
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
WFA member benchmark on Campaign Monitoring Best Practices
In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media…
Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.
A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early…
A research report on the anatomical structures and priorities of the client-side media department.
A curated list of WFA resources to inform and shape your strategy
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
Open to all GARM members
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.