Media Governance & Guardianship

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Media Governance & Guardianship

  1.    Survey on Global internal media structure & organisation
    Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

    Survey on Global internal media structure & organisation

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Global internal media structure & organisation"
  2.    Webinar: Reducing fraud in programmatic with ads.txt
    Ad fraud & verificationProgrammatic

    Webinar: Reducing fraud in programmatic with ads.txt

    Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

    Read more about "Webinar: Reducing fraud in programmatic with ads.txt"
  3.    The contribution of data to digital advertising (Europe, 2017)
    ProgrammaticDigital policyData collection & privacy

    The contribution of data to digital advertising (Europe, 2017)

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

    Read more about "The contribution of data to digital advertising (Europe, 2017)"
  4.    European Viewability Measurement Principles
    Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

    European Viewability Measurement Principles

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

    Read more about "European Viewability Measurement Principles"
  5.    Webinar: Seeing through the Financial Fog
    Media transparencyProgrammatic

    Webinar: Seeing through the Financial Fog

    In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US),…

    Read more about "Webinar: Seeing through the Financial Fog"
  6.    Benchmark on Suppliers of research-based copy-testing of digital ads
    Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

    Benchmark on Suppliers of research-based copy-testing of digital ads

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
  7.    Survey on Social Media & Social Content Management 2017
    Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  8.    Survey results: Paying for 3rd party verification
    Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey results: Paying for 3rd party verification

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
  9.    Change media management
    Media governance

    Change media management

    Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…

    Read more about "Change media management"
  10.    Survey on Online Advertising Effectiveness
    Ad fraud & verificationData & analyticsData-driven marketing

    Survey on Online Advertising Effectiveness

       WFA member survey. For additional details, please log in.

    Read more about "Survey on Online Advertising Effectiveness"
  11.    Survey on Media Governance and Guardianship
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  12.    Webinar: Cross Device Measurement
    Audience measurement

    Webinar: Cross Device Measurement

    Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the…

    Read more about "Webinar: Cross Device Measurement"

Our upcoming events

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  1. For senior marketers that lead or are involved in the capability building of their marketing teams.

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  2. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

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  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  4. From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.

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  5. Media Forum

    Singapore Singapore

    20 Feb 2025

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  6. Sourcing Forum

    26 Feb 2025

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

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