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Media Governance & Guardianship
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ChannelsInfluencersInfluencersBuilding Social Communities
Read more about "Building Social Communities"What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
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Ad fraud & verificationSurvey on Global Ad Fraud
Read more about "Survey on Global Ad Fraud"This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…
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ChannelsProgrammaticBenchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
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ChannelsBenchmark on the evolution of magazine readership and media buying
Read more about "Benchmark on the evolution of magazine readership and media buying"A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…
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ChannelsSurvey on Mobile Marketing China: Online to Offline
Read more about "Survey on Mobile Marketing China: Online to Offline"The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…
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Ad fraud & verificationAudience measurementData-driven marketingSurvey on digital attribution modelling
Read more about "Survey on digital attribution modelling"Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
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ProgrammaticWebinar on Programmatic Media: Seeing Through the Financial Fog
Read more about "Webinar on Programmatic Media: Seeing Through the Financial Fog"Webinar featuring Andrew Altersohn, CEO of AD/FIN
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Media governanceIntegrated marketingOrganisation & structureSurvey on digital resource engagement with brand marketing
Read more about "Survey on digital resource engagement with brand marketing"Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
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ProgrammaticAgency remuneration & contractsMarketing procurementBenchmark on retargeting investment & approach
Read more about "Benchmark on retargeting investment & approach"Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
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ChannelsMarketing procurementBenchmark on media budget setting
Read more about "Benchmark on media budget setting"Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
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Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analyticsSurvey on ROMI - Your approach & measurement
Read more about "Survey on ROMI - Your approach & measurement"Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
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ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technologyBenchmark on supporting ecommerce with digital marketing
Read more about "Benchmark on supporting ecommerce with digital marketing"Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
Our upcoming events
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From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.
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Meeting for global/regional media directors or similar
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Open to anyone with a stake in marketing and children.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
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And early review of work collected to date for pillars within WFA Retail Media Charter.
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