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Media Governance & Guardianship
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Media governanceMedia transparencyMedia Contract Guidance for Advertisers: Focus on China
Read more about "Media Contract Guidance for Advertisers: Focus on China"The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…
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Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation“We’re going to have to be amazingly humble”
Read more about "“We’re going to have to be amazingly humble”"WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
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Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing lawWFA Survey: Responsible Marketing Frameworks
Read more about "WFA Survey: Responsible Marketing Frameworks"Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…
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Brand safetyBrand safetyMedia measurementDiversity & InclusionNational industry associations from 25 countries gather in Istanbul
Read more about "National industry associations from 25 countries gather in Istanbul"WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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Media measurementAn update on the advertisers’ approach to cross-media measurement
Read more about "An update on the advertisers’ approach to cross-media measurement"Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…
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Brand safetyBrand safetyMedia measurementMedia literacyBrand purposeBrand reputationWFA issues Global Media Charter 3.0
Read more about "WFA issues Global Media Charter 3.0"The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
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Media measurementSpotlight: Reach Curves Gone Rogue
Read more about "Spotlight: Reach Curves Gone Rogue"A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
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Ad fraud & verificationMedia transparencyProgrammaticUK programmatic audit suggests improvements in online advertising transparency
Read more about "UK programmatic audit suggests improvements in online advertising transparency"Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
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Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectivenessWFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
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Media measurementMedia literacyMediaSense and WFA announce Media Transformation partnership
Read more about "MediaSense and WFA announce Media Transformation partnership"Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media…
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Brand safetyDigital policyBrand safetyMarketing lawWFA Guide: DSA and DMA implementation
Read more about "WFA Guide: DSA and DMA implementation"WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…
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ChannelsMedia governanceMarketing operationsSpotlight: Navigating global media demand and pricing trends – 2023 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends – 2023 & beyond"We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
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For global/regional in-house agency leaders and specialists
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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.