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Media Governance & Guardianship
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Brand safetyBrand safetyBrand reputationWFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
Read more about "WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard"WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…
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Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketingWFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
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Audience measurementBrand safetyBrand safetyBrand reputationBuild the future, don’t fear it
Read more about "Build the future, don’t fear it"In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operationsDigital In-Housing Benchmark - An Agency POV (Second Instalment)
Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"WFA benchmark on In-housing Digital Media, from an agency point of view
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Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion
WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
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Media measurementMarketing effectivenessWFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022
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Audience measurementChannelsMedia transparencyPeople first measurement
Read more about "People first measurement"The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…
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ProgrammaticMedia measurementSpotlight: Programmatic Supply-Chain Solutions
Read more about "Spotlight: Programmatic Supply-Chain Solutions"Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…
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Brand safetyBrand safetyBrand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
Read more about "Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media"Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media (GARM) has…
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Brand safetyBrand safetyWhy brand safety matters
Read more about "Why brand safety matters"Please note that GARM was discontinued on August 8. See more here.
It’s worth reminding ourselves why brand…
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Brand safetyBrand safetyInsights from GARM’s Aggregated Measurement Report Volume 4
Read more about "Insights from GARM’s Aggregated Measurement Report Volume 4"Please note that GARM was discontinued on August 8 2024. See more here.
GARM’s focused view on social media content…
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Brand safetyBrand safetyGARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
Read more about "GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration"Please note that GARM was discontinued on August 8 2024. See more here.
The Global Alliance for Responsible Media…
Our upcoming events
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
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For global/regional in-house agency leaders and specialists
About WFA
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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.