Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1.    Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA

    Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA

    Corporate membership for 2019 up by 15%

    Read more about "Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA"
  2.    Webinar: ePrivacy: what is it and what does it mean for advertisers?
    Digital policyData collection & privacy

    Webinar: ePrivacy: what is it and what does it mean for advertisers?

    In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager,…

    Read more about "Webinar: ePrivacy: what is it and what does it mean for advertisers?"
  3.    Marketing leaders take action on harmful online content
    Brand safetyBrand safety

    Marketing leaders take action on harmful online content

    Global Alliance for Responsible Media launches solutions to improve digital safety

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  4.    The Customer Framework becomes WFA's global strategic partner for Transformation
    Digital transformation

    The Customer Framework becomes WFA's global strategic partner for Transformation

    Strategic partners help WFA improve on the value delivered to members against a number of priority areas

    Read more about "The Customer Framework becomes WFA's global strategic partner for Transformation"
  5.    WFA considers name change

    WFA considers name change

    WFA invites members views on potential rebrand

    Read more about "WFA considers name change"
  6.    Webinar: In-housing Programmatic Media Success
    ProgrammaticMarketing operationsOrganisation & structure

    Webinar: In-housing Programmatic Media Success

    The responsibility to in-house and digitally transform your media buying can seem overwhelming. But no matter what is reported in…

    Read more about "Webinar: In-housing Programmatic Media Success"
  7.    The GARM Working Charter: Priorities for Uncommon Collaboration
    Brand safetyBrand safety

    The GARM Working Charter: Priorities for Uncommon Collaboration

    This document is our cross-industry industry alliance’s working charter. It represents our current and shared agreements on…

    Read more about "The GARM Working Charter: Priorities for Uncommon Collaboration"
  8.    In the spotlight: Danish Association of Advertisers’ Holger Wilcks

    In the spotlight: Danish Association of Advertisers’ Holger Wilcks

    Meet Holger Wilcks, CEO of Dansk Annoncørforening

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  9.    Call for submissions: WFA President’s Awards 2020

    Call for submissions: WFA President’s Awards 2020

    The annual awards look to recognise association-led industry initiatives which have helped advance the marketer’s agenda at…

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  10.    France sets standard for measuring marketing effectiveness

    France sets standard for measuring marketing effectiveness

    Union des marques launches platform for measuring marcomms effectiveness

    Read more about "France sets standard for measuring marketing effectiveness"
  11.    Colombia’s bid for self-regulation given the thumbs-up
    Self-regulation

    Colombia’s bid for self-regulation given the thumbs-up

    ANDA Colombia’s ‘Autocontrol’ Commission approved by industry and government

    Read more about "Colombia’s bid for self-regulation given the thumbs-up"
  12.    Norway exposes buzzwords that should buzz off

    Norway exposes buzzwords that should buzz off

    Norwegian marketers reveal the buzzwords that bombarded them in 2019

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