WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what…
Overview of the Insight Forum held remotely, November 2024
Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists.…
Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…
The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…
WFA national association member ANA has announced plans for its final ANA IQ Global Week of Learning for 2025, which will take place…
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available…
De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas…
In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should…
WFA member benchmark covering three topics relating to sustainability; communicating sustainability credentials on pack or at point…
Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.
Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
WFA member benchmark exploring the SOW process
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
