Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Search, browse through or filter by topics.

All knowledge & updates

  1.    Survey on evolution of payment terms
    Agency remuneration & contractsMarketing procurement

    Survey on evolution of payment terms

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

    Read more about "Survey on evolution of payment terms"
  2.    Survey on sourcing PR
    Agency managementMarketing procurement

    Survey on sourcing PR

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…

    Read more about "Survey on sourcing PR"
  3.    Survey on sourcing print suppliers
    Agency review & pitchingMarketing procurement

    Survey on sourcing print suppliers

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print…

    Read more about "Survey on sourcing print suppliers"
  4.    WFA Media Charter (2008)
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"