Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1. WFA holds Latin America Regional meetings in Asunción, Paraguay

    The meeting brought together directors from WFA's network of advertiser associations, as well as leading regional and local…

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  2.    Benchmark on sourcing marketing services consultancies
    Agency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing marketing services consultancies

    Member benchmark on how procurement divides responsibility for sourcing marketing consultancy projects.

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  3. WFA President Chris Burggraeve talks media neutrality and connecting with consumers

    "I get asked a lot: 'Do you have a digital strategy?' My answer is no."

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  4. Australian draft legislation to ban TV advertising defeated

    The Australian Senate has voted down a Bill to ban television advertising of high fat, sugar and salt (HFSS) foods to children…

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  5. eMarketer: Mobile phone payments will total nearly $1 trillion by 2014

    A sixfold increase in the volume of mobile payment transactions is on the way in the next four years, according to one research…

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  6. WFA makes case for food marketers

    On 2nd March, WFA represented the interests of food marketers at the 5th Annual European Nutrition and Lifestyle Conference in…

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  7. Lords report on TV ads "bemusing", say UK advertisers

    Advertisers have said they are "disappointed and bemused" by today's Lords' Communications Committee report on the…

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  8. RVD appoints a new Managing Director

    The Advertisers Association of Turkey (RVD) has appointed Mrs Didem Kayadelen as their new Managing Director.

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  9. PANA's Board revitalizes 50 years of operation

    PANA is aware of the quick pace that technology has entered the realm of their business, and has recognized the necessity of…

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  10. ISBA publishes a new Social Media Guide

    ISBA (UK) has recently published a new Social Media Guide. This guide has been designed to give an overview of the social media…

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  11. JAA appoints a new President and new Senior Executive Director

    The Japan Advertisers Association (JAA) has elected Mr Nobutada Saji, Chairman of the board, Suntory Holdings Limited, as their new…

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  12. A-B Inbev, Unilever, Lenovo, Revlon, Visa, Starbucks... WFA announces speaker line-up for Global Advertiser Conference 2011

    WFA has announced the agenda and speaker line-up for the Global Advertiser Conference in Beijing on April 13th...

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