Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1. Imminent US food guidelines may set global precedent

    William Dietz (Director at CDC and member of the US Interagency Working Group) gave an update on the IWG guidelines.

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  2. Philippines agrees food marketing "pledge programme"

    WFA News

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  3. BBC focuses on online behavioural advertising to children

    The BBC is running a video on its website looking at online behavioural advertising (OBA) targeted at children.

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  4. WFA sets out advertiser position on data protection to EU Commission

    On 4 November, the European Commission published a paper on setting out proposals for revising EU Data Protection rules.

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  5. Spanish advertisers call for return of advertising on public broadcaster

    The Spanish Advertiser Association (AEA) has requested that the Spanish public broadcaster (RTVE) consider a partial and controlled…

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  6. PANA appoints new President

    The Philippine Association of National Advertisers (PANA) has elected John Rojo, Vice President, Corporate Brand and Communications,…

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  7. ANA launches toolkit for marketers implementing OBA self-regulation

    ANA has worked with a wide range of companies and industry groups from across the entire online ecosystem to develop an important…

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  8. WHO calls for governments to implement food marketing recommendations

    The World Health Organisation is urging countries to take action to reduce the exposure of food marketing to children by…

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  9. WFA update: EU Commission guidance on cookies

    The European Commission has released a document to advise governments on implementing the new user "consent" requirement…

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  10.    Survey on sourcing promotional merchandise
    Marketing procurement

    Survey on sourcing promotional merchandise

    Survey on how members buy logo'd and promotional merchandise, and the management of merchandising programmes.

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  11. WFA APAC VP talks online measurement

    WFA News

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  12.    Project Reconnect 2011 research
    Brand purpose

    Project Reconnect 2011 research

     Project Reconnect is the first ever industry-consumer collaboration to define the preconditions for brand behaviour…

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