Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1. French hold 'Phoenix Awards' 2012

    UDA held its Phoenix Awards awards to recognise and reward outstanding campaigns in the field of global communications and…

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  2. Bulgarians appoint new Executive Director

    Rossen Missov has been appointed the new Executive Director of the Bulgarian Association of Advertisers (BAA).

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  3. Italians hold International Summit on Communication

    The UPA will host the second International Summit on Communications in Milan on July 4 and 5, 2012.

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  4. Italians and Colombians launch new association websites

    WFA News

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  5. WFA Webinar: DSPs and trading desks

    WFA News

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  6.    Benchmark on the impact of the SARFT regulations on net TV costs in China
    Channels

    Benchmark on the impact of the SARFT regulations on net TV costs in China

    This benchmark was launched to understand whether our members had noticed an impact of the new SARFT regulations on net TV costs in…

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  7. Alcohol marketing

    Leading alcohol beverage producers agree to extend common marketing standards and reinforce self-regulation across the EU

    WFA Press Release

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  8. Advertisers remain wary over transparency in media trading

    WFA News

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  9. WFA in New York

    WFA News

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  10. Irish Broadcasting Authority proposes UK-style HFSS food advertising regulation

    WFA News

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  11. Colombia holds annual advertising congress

    This year, the seventeenth Colombian Congress of Advertising will be held at hotel Las Americas in Cartegena de Indias from the 3rd…

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  12. National Associations Council (NAC): Annual meeting report

    Over 20 national advertiser association representatives met in New York City on March 16th and exchanged experiences on event,…

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