Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1. WFA update: EU Commission guidance on cookies

    The European Commission has released a document to advise governments on implementing the new user "consent" requirement…

    Read more about "WFA update: EU Commission guidance on cookies"
  2.    Survey on sourcing promotional merchandise
    Marketing procurement

    Survey on sourcing promotional merchandise

    Survey on how members buy logo'd and promotional merchandise, and the management of merchandising programmes.

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  3. WFA APAC VP talks online measurement

    WFA News

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  4.    Project Reconnect 2011 research
    Brand purpose

    Project Reconnect 2011 research

     Project Reconnect is the first ever industry-consumer collaboration to define the preconditions for brand behaviour…

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  5. EU adopts report on "the Impact of Advertising on Consumer Behaviour"

    Today the European Parliament formally adopted the own-initiative report of Philippe Juvin (EPP, France) on: "The impact of…

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  6. French competition authority says Google online search adverts "dominant"

    The French competition authority has stated that Google holds a dominant position in the online advertising market linked to search…

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  7. WFA participates in EU Commission roundtable on Interest Based Advertising

    Summary of 1st and 2nd Roundtable meetings, 16 December 2010 & 9 March 2011

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  8. WFA Guidance on implementing the new EU cookies rule (ePrivacy Directive)

    WFA has, in partnership with other media and ad industry organizations, prepared an industry guide for implementing the EU cookies…

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  9. Web spending to hit 18% of global ad outlays in 2013

    Worldwide advertising spending will continue to recover next year, led by expanded Internet marketing and outlays in emerging…

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  10. Procurement is good for you

    It's time to stop being negative about advertising procurement. Research proves that it can help agencies become more efficient.

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  11. Procurement focus evolves from reducing cost to all-round efficiency

    Research by the World Federation of Advertisers and marketing effectiveness consultancy Spire has identified five stages in the…

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  12. WFA research shows procurement focus evolves from reducing cost to all-round efficiency

    Research by the World Federation of Advertisers and marketing effectiveness consultancy Spire has identified five stages in the…

    Read more about "WFA research shows procurement focus evolves from reducing cost to all-round efficiency"