Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    Survey on agency remuneration trends in India

    Survey on agency remuneration trends in India

      

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  2.    Survey on sponsorship investment, budget setting and measurement (2009)

    Survey on sponsorship investment, budget setting and measurement (2009)

     

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  3.    Survey on agency remuneration trends in Japan

    Survey on agency remuneration trends in Japan

      

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  4. WFA holds 2009 Latin America regional meetings in Lima

    On 15-17 July, WFA co-hosted the 2009 series of Latin-America Regional Meetings in Lima, Peru with the local advertiser association…

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  5. WFA adopts Global Principles for online behavioral advertising

    These Principles set out the common basis on which advertisers will seek to engage industry partners worldwide in order to develop…

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  6.    Survey on paid search marketing (2009)

    Survey on paid search marketing (2009)

     

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  7.    What advertisers want from online audience measurement (2009)
    Audience measurementMedia measurement

    What advertisers want from online audience measurement (2009)

    The objective of this paper is to help inform current and future efforts to advance online audience measurement by providing…

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  8.    Benchmark on loyalty marketing suppliers
    Marketing procurement

    Benchmark on loyalty marketing suppliers

     

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  9.    Global Guidelines for Outdoor Audience Measurement (2009)
    Audience measurementMedia measurementData & analytics

    Global Guidelines for Outdoor Audience Measurement (2009)

    These guidelines have been developed to exploit the opportunity created by this changing technology to introduce consistent and…

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  10.    Survey on creative agency collaboration
    Marketing procurement

    Survey on creative agency collaboration

     

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  11.    Blueprint for consumer-centric holistic measurement (2008)
    Audience measurementMedia measurementData & analytics

    Blueprint for consumer-centric holistic measurement (2008)

    The purpose of this blueprint is to outline a vision, objectives and recommended actions towards developments of holistic…

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  12.    Guide to organising audience research (2008)
    Audience measurementMedia measurementData & analytics

    Guide to organising audience research (2008)

    This document is primarily concerned with providing a guide to setting up an organisation to manage television audience measurement…

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