Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1. Procurement is good for you

    It's time to stop being negative about advertising procurement. Research proves that it can help agencies become more efficient.

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  2. Procurement focus evolves from reducing cost to all-round efficiency

    Research by the World Federation of Advertisers and marketing effectiveness consultancy Spire has identified five stages in the…

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  3. WFA research shows procurement focus evolves from reducing cost to all-round efficiency

    Research by the World Federation of Advertisers and marketing effectiveness consultancy Spire has identified five stages in the…

    Read more about "WFA research shows procurement focus evolves from reducing cost to all-round efficiency"
  4. FTC Privacy Report proposes "Do Not Track" mechanism

    The Federal Trade Commission, an independent agency of the US government, issued a long-awaited preliminary staff report on…

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  5. EU Commission probes allegations of antitrust violations by Google

    The European Commission has decided to open an antitrust investigation into allegations that Google Inc. has abused a dominant…

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  6. WFA APAC Regional VP Rahul Welde outlines media & marketing priorities

    WFA News

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  7. WFA Comment & Analysis: How the internet accelerates marketers regulatory challenges

    The rise of the internet also raises legitimate public concerns around privacy.

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  8.    Survey on maximising marketing efficiency
    Marketing procurement

    Survey on maximising marketing efficiency

       

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  9.    Survey on buying syndicated market research
    Marketing procurementOrganisation & structureData & analytics

    Survey on buying syndicated market research

    Survey on buying syndicated market research (Retail Measurement Services & Consumer Panel Services) run by Global COMPAG,…

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  10. WFA holds Asia-Pacific Network meeting in Manila

    On 20-21 October, WFA held a meeting of its Asia-Pacific Network in Manila, Philippines.

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  11. WFA holds APAC Media & Marketing network meetings in Singapore

    On 6th October WFA brought together regional marketers and media specialists from its APAC Media and Marketing Network in…

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  12. Advertisers regret Google trademark policy change

    The World Federation of Advertisers regrets that the brand and trademark owners, important clients of Google, were not consulted on…

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