Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1.    Survey on agency remuneration trends in Switzerland
    Agency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in Switzerland

    Survey with the Swiss Advertisers Association on trends in the evolution of creative agency remuneration and costs in…

    Read more about "Survey on agency remuneration trends in Switzerland"
  2.    Survey on agency remuneration trends in the Philippines
    Agency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in the Philippines

    Survey with the Philippines Association of National Advertisers on trends in the evolution of creative agency remuneration and costs…

    Read more about "Survey on agency remuneration trends in the Philippines"
  3.    Survey on sourcing print suppliers
    Agency review & pitchingMarketing procurement

    Survey on sourcing print suppliers

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print…

    Read more about "Survey on sourcing print suppliers"
  4.    Survey on procurement savings and value definitions
    Marketing procurement

    Survey on procurement savings and value definitions

    Survey on how procurement measures and reports savings, defines cost avoidance and determines "value" enhancement.

    Read more about "Survey on procurement savings and value definitions"
  5. Michael Dick to chair WFA Forum on Integrated Marketing Communications

    Michael Dick, The Coca-Cola Company, was today announced as Chairman of the WFA's Integrated Marketing Communications (IMC)…

    Read more about "Michael Dick to chair WFA Forum on Integrated Marketing Communications"
  6.    Survey on sourcing market research
    Marketing procurementData & analytics

    Survey on sourcing market research

    Survey on approaches used for category management of market research.

    Read more about "Survey on sourcing market research"
  7. WFA Asia-Pacific Media & Marketing Network meets for first time

    The WFA's Asia-Pacific Media and Marketing Network met for the first time yesterday, with 20 WFA member companies and national…

    Read more about "WFA Asia-Pacific Media & Marketing Network meets for first time"
  8. WFA Asia-Pacific Media & Marketing Network meets for first time

    WFA's Asia-Pacific Media and Marketing Network met for the first time yesterday, with 20 WFA member companies and national…

    Read more about "WFA Asia-Pacific Media & Marketing Network meets for first time"
  9. WFA Analysis: "Digital marketing, data collection and privacy: get it right or risk trust in our brands"

    WFA News

    Read more about "WFA Analysis: "Digital marketing, data collection and privacy: get it right or risk trust in our brands""
  10.    Survey on agency remuneration trends in Portugal
    Agency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in Portugal

    Survey with the Portuguese Advertisers Association on trends in the evolution of creative agency remuneration and costs in…

    Read more about "Survey on agency remuneration trends in Portugal"
  11.    Survey on agency remuneration trends in Bulgaria
    Agency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in Bulgaria

    Survey with the Bulgarian Advertisers Association on trends in the evolution of creative agency remuneration and costs in…

    Read more about "Survey on agency remuneration trends in Bulgaria"
  12.    Guide to choosing and using a media auditor - 2. Edition (2010)
    Media governanceMedia transparencyAgency review & pitching

    Guide to choosing and using a media auditor - 2. Edition (2010)

     Member-only content. Please log in to view this guide.

    Read more about "Guide to choosing and using a media auditor - 2. Edition (2010)"