Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1. EU regulators threaten the fundamentals of the internet ecosystem

    Likely to hit advertising revenue, the fuel of the digital economyHinder long-term innovation, competitiveness and growth in…

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  2. EU regulators threaten the fundamentals of the internet ecosystem

    Likely to hit advertising revenue, the fuel of the digital economyHinder long-term innovation, competitiveness and growth in…

    Read more about "EU regulators threaten the fundamentals of the internet ecosystem"
  3. European Commission holds third OBA Roundtable meeting

    Online behavioural advertising (or 'targeted advertising through the placement of cookies online') took centre stage on 18th January…

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  4. WFA members reveal search marketing strategies

    WFA members reveal search marketing strategiesBig increase in use of search specialistsMobile and social search still lack dedicated…

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  5. WFA members reveal search marketing strategies

    WFA Press Release

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  6. WFA announces six new corporate members

    Six major multinationals have joined the World Federation of Advertisers, adding to its existing 63 corporate members. The new…

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  7. The proof that food marketing self-regulation works

    Cynics may point to the current economic crisis as a deterrent to statutory restrictions. But the single biggest reason why…

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  8. How to set a global media and marketing budget

    Ten companies, all within the top 50 biggest spenders globally and operating seven different categories have contributed to a survey…

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  9. Five tips for benchmarking creative agency costs

    WFA research has identified five tips that help advertisers gain a solid understanding of creative agency costs when they are…

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  10.    The proof that food marketing self-regulation works
    Food marketing

    The proof that food marketing self-regulation works

    Last month, the EU Commissioner for Health spoke out in favour of the “EU Pledge,” an effort by major multi-national food manufacturers…
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  11. Ian Hutchinson to Chair WFA Media Committee

    Ian Hutchinson, Worldwide Media Director for Reckitt Benckiser, has been announced as the new Chairman of the WFA Media…

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  12. SARFT imposes new TV advertising rules in China

    China's State Administration of Radio, Film and Television (SARFT) has introduced new, more restrictive rules for advertising during…

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