Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1. WFA Analysis: What next for food marketing?

    WFA News

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  2. WFA responds to opinion on online behavioural advertising

    WFA has in collaboration with its industry partners coordinated a common response to the Opinion of the Article 29 Working Party on…

    Read more about "WFA responds to opinion on online behavioural advertising"
  3. WFA responds to opinion on online behavioural advertising

    WFA has in collaboration with its industry partners coordinated a common response to the Opinion of the Article 29 Working Party on…

    Read more about "WFA responds to opinion on online behavioural advertising"
  4. WFA offers five things you need to know about media auditing in APAC

    Media auditing is on the rise globally. WFA's APAC Media & Marketing Network shareas five things marketers should know about…

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  5.    Survey on sourcing sponsorship
    Agency rostersMarketing procurement

    Survey on sourcing sponsorship

    Survey on sourcing sponsorship suppliers, managing the sponsorship category globally, agency compensation and roster trends.

    Read more about "Survey on sourcing sponsorship"
  6. WFA hosts the Global Ad Summit 2010 in New York

    WFA News

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  7. WFA releases media auditing guidelines

    The World Federation of Advertisers (WFA) today released guidelines to help marketers choose and use media auditors.

    Read more about "WFA releases media auditing guidelines"
  8. WFA releases media auditing guidelines

    These guidelines aim to help marketers worldwide increase the value they derive from media auditing.

    Read more about "WFA releases media auditing guidelines"
  9.    Survey on agency remuneration trends in Switzerland
    Agency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in Switzerland

    Survey with the Swiss Advertisers Association on trends in the evolution of creative agency remuneration and costs in…

    Read more about "Survey on agency remuneration trends in Switzerland"
  10.    Survey on agency remuneration trends in the Philippines
    Agency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in the Philippines

    Survey with the Philippines Association of National Advertisers on trends in the evolution of creative agency remuneration and costs…

    Read more about "Survey on agency remuneration trends in the Philippines"
  11.    Survey on sourcing print suppliers
    Agency review & pitchingMarketing procurement

    Survey on sourcing print suppliers

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print…

    Read more about "Survey on sourcing print suppliers"
  12.    Survey on procurement savings and value definitions
    Marketing procurement

    Survey on procurement savings and value definitions

    Survey on how procurement measures and reports savings, defines cost avoidance and determines "value" enhancement.

    Read more about "Survey on procurement savings and value definitions"