Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1. Michael Dick to chair WFA Forum on Integrated Marketing Communications

    Michael Dick, The Coca-Cola Company, was today announced as Chairman of the WFA's Integrated Marketing Communications (IMC)…

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  2.    Survey on sourcing market research
    Marketing procurementData & analytics

    Survey on sourcing market research

    Survey on approaches used for category management of market research.

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  3. WFA Asia-Pacific Media & Marketing Network meets for first time

    WFA's Asia-Pacific Media and Marketing Network met for the first time yesterday, with 20 WFA member companies and national…

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  4. WFA Asia-Pacific Media & Marketing Network meets for first time

    The WFA's Asia-Pacific Media and Marketing Network met for the first time yesterday, with 20 WFA member companies and national…

    Read more about "WFA Asia-Pacific Media & Marketing Network meets for first time"
  5. WFA Analysis: "Digital marketing, data collection and privacy: get it right or risk trust in our brands"

    WFA News

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  6.    Survey on agency remuneration trends in Portugal
    Agency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in Portugal

    Survey with the Portuguese Advertisers Association on trends in the evolution of creative agency remuneration and costs in…

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  7.    Survey on agency remuneration trends in Bulgaria
    Agency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in Bulgaria

    Survey with the Bulgarian Advertisers Association on trends in the evolution of creative agency remuneration and costs in…

    Read more about "Survey on agency remuneration trends in Bulgaria"
  8.    Guide to choosing and using a media auditor - 2. Edition (2010)
    Media governanceMedia transparencyAgency review & pitching

    Guide to choosing and using a media auditor - 2. Edition (2010)

     Member-only content. Please log in to view this guide.

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  9.    Survey on agency remuneration trends in India
    Agency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in India

    Survey with the Indian Society of Advertisers on trends in the evolution of creative agency remuneration and costs in India.

    Read more about "Survey on agency remuneration trends in India"
  10.    Survey on sponsorship investment, budget setting and measurement (2009)
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Survey on sponsorship investment, budget setting and measurement (2009)

    Survey on sponsorship investment levels, budget setting and activation costs, ROI and measurement, and the trends around target…

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  11. WFA holds 2009 Latin America regional meetings in Lima

    On 15-17 July, WFA co-hosted the 2009 series of Latin-America Regional Meetings in Lima, Peru with the local advertiser association…

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  12.    Survey on agency remuneration trends in Japan
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in Japan

    Survey with the Japan Advertisers Association on trends in the evolution of creative agency remuneration and costs in Japan.

    Read more about "Survey on agency remuneration trends in Japan"