Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    Survey on sponsorship investment, budget setting and measurement (2009)
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Survey on sponsorship investment, budget setting and measurement (2009)

    Survey on sponsorship investment levels, budget setting and activation costs, ROI and measurement, and the trends around target…

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  2.    Survey on agency remuneration trends in Japan
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in Japan

    Survey with the Japan Advertisers Association on trends in the evolution of creative agency remuneration and costs in Japan.

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  3. WFA holds 2009 Latin America regional meetings in Lima

    On 15-17 July, WFA co-hosted the 2009 series of Latin-America Regional Meetings in Lima, Peru with the local advertiser association…

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  4. WFA adopts Global Principles for online behavioral advertising

    These Principles set out the common basis on which advertisers will seek to engage industry partners worldwide in order to develop…

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  5.    Survey on paid search marketing (2009)
    Audience measurementChannelsAgency remuneration & contracts

    Survey on paid search marketing (2009)

    Survey analysing how much budget is committed to paid search, the agency set-ups and remuneration approaches used.

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  6.    What advertisers want from online audience measurement (2009)
    Audience measurementMedia measurement

    What advertisers want from online audience measurement (2009)

    The objective of this paper is to help inform current and future efforts to advance online audience measurement by providing…

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  7.    Benchmark on loyalty marketing suppliers
    Agency review & pitchingMarketing procurement

    Benchmark on loyalty marketing suppliers

    Benchmark with the sourcing network on loyalty marketing suppliers and specialist agencies who can manage rewards programmes.

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  8.    Global Guidelines for Outdoor Audience Measurement (2009)
    Audience measurementMedia measurementData & analytics

    Global Guidelines for Outdoor Audience Measurement (2009)

    These guidelines have been developed to exploit the opportunity created by this changing technology to introduce consistent and…

    Read more about "Global Guidelines for Outdoor Audience Measurement (2009)"
  9.    Survey on creative agency collaboration
    Agency review & pitchingAgency rostersCreativityMarketing procurement

    Survey on creative agency collaboration

    Survey creative agency selection and collaboration.

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  10.    Blueprint for consumer-centric holistic measurement (2008)
    Audience measurementMedia measurementData & analytics

    Blueprint for consumer-centric holistic measurement (2008)

    The purpose of this blueprint is to outline a vision, objectives and recommended actions towards developments of holistic…

    Read more about "Blueprint for consumer-centric holistic measurement (2008)"
  11.    Guide to organising audience research (2008)
    Audience measurementMedia measurementData & analytics

    Guide to organising audience research (2008)

    This document is primarily concerned with providing a guide to setting up an organisation to manage television audience measurement…

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  12.    WFA Media Charter (2008)
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
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