Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    China encourages more responsible advertising

    China encourages more responsible advertising

    [caption id="attachment_596" align="alignright" width="200"] Li Xiao, Director Training & International Affairs at…
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  2.    Sustainable development is not just about saving the planet

    Sustainable development is not just about saving the planet

    WFA Contribution to ICC-UN Global Compact Good Practice Note on Sustainable Development
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  3. Food marketing

    EU kids see less and less food ads on TV

    European children are exposed to significantly less food ads on TV according to recent research conducted by Accenture Media…
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  4. Five priorities for media directors in 2015