Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    CDO FORUM: 2015 Year in Review

    CDO FORUM: 2015 Year in Review

    The digital economy has given rise to Google, Apple, Facebook and Amazon.

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  2.    SOURCING FORUM: 2015 Year in Review

    SOURCING FORUM: 2015 Year in Review

    In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.

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  3.    Responsible Advertising and Children Programme: 2015 Year in Review

    Responsible Advertising and Children Programme: 2015 Year in Review

    2015 continued to see marketing to children grab the headlines.

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  4.    INSIGHT FORUM: 2015 Year in Review

    INSIGHT FORUM: 2015 Year in Review

    The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer…

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  5.    Policy Action Group: 2015 Year in Review

    Policy Action Group: 2015 Year in Review

    2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark…

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  6. WFA’s 10 predictions for 2016

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  7.    WFA CEO: 2015 in review

    WFA CEO: 2015 in review

    WFA CEO Stephan Loerke reflects on te year 2015

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  8.    Don’t scrap marketing procurement, embed it

    Don’t scrap marketing procurement, embed it

     
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  9.    Media transparency: picking a way through the storm

    Media transparency: picking a way through the storm

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  10. This is not your parents’ TV

    Read more about "This is not your parents’ TV"
  11. Keeping up in China

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  12.    Keeping a cool head amidst bulging waistlines
    Food marketing

    Keeping a cool head amidst bulging waistlines

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  13.    Are we witnessing a new dawn for public affairs?

    Are we witnessing a new dawn for public affairs?

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  14.    The path to digital transformation

    The path to digital transformation

    Only brands that understand their consumer and their digital behaviour will be able to reshape their businesses for digital. Matt Green…
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  15.    China encourages more responsible advertising

    China encourages more responsible advertising

    [caption id="attachment_596" align="alignright" width="200"] Li Xiao, Director Training & International Affairs at…
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  16.    Sustainable development is not just about saving the planet

    Sustainable development is not just about saving the planet

    WFA Contribution to ICC-UN Global Compact Good Practice Note on Sustainable Development
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  17. Food marketing

    EU kids see less and less food ads on TV

    European children are exposed to significantly less food ads on TV according to recent research conducted by Accenture Media…
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  18. Five priorities for media directors in 2015