WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest…
The WFA’s experts identify five areas for action in the year to come.
The latest climate conference is a mixed bag, resistance to change at a political level, combined with people driving real business…
Overview of the Media Forum held in New York City in November 2023
This year’s Most Contagious highlighted the need for empathy combined with data and insights to create impactful and…
Context: The GARM Brand Safety Floor + Suitability Framework was first deployed in September of 2020, and then updated in June 2022.…
Since the Hamas terror attacks on Israeli civilians on October 7th and the ensuing Israeli military response in Gaza,…
The goal of these documents is to create a standardized way for members to understand how each platform is adopting GARM standards…
Expert jury selects top global marketing leaders from AB InBev, L’Oréal, Mattel, McDonald’s and Nestlé.…
WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…
Overview of the CMO Forum held in New York City in November 2023
In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 29…
Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…
Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.
Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This…
WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…
21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…