WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
Search, browse through or filter by topics.
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on July 10th, 2019 in Washington D.C.
FoodDrinkEurope-AIM-WFA comments on TRIS notification 2019/258/CZ on the Czech Draft act amending Act No 634/1992 on consumer…
Overview of the CMO Forum held on June 20th, 2019 in Cannes
Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…
Overview of the Sourcing Forum held on June 26th, 2019 in New York.
Digital marketing experts Tim Hussain, Managing Principal, Marketing Tech and Dietmar Kruse, Managing Principal Global Media…
This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…
ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing…
In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of…
Overview of the Data Ethics Board meeting held on June 24th, 2019
Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore
Overview of the Data Ethics Board meeting held on June 6th, 2019 in London
Overview of the Media Forum held on June 27th, 2019 in Shanghai
So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.
Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce
New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase…
This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…
Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research
Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes