Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Sourcing Forum meeting overview (May 2019)
    Digital transformationMarketing procurement

    Sourcing Forum meeting overview (May 2019)

    Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.

    Read more about "Sourcing Forum meeting overview (May 2019)"
  2.    WFA launches the Voice Coalition at Cannes Lions

    WFA launches the Voice Coalition at Cannes Lions

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

    Read more about "WFA launches the Voice Coalition at Cannes Lions"
  3.    Voice Commerce Research

    Voice Commerce Research

    New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase…

    Read more about "Voice Commerce Research"
  4.    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…

    Read more about "Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads"
  5.    WFA launches The State of Advertising report
    Brand reputation

    WFA launches The State of Advertising report

    Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

    Read more about "WFA launches The State of Advertising report"
  6.    Global Alliance for Responsible Media launches to address digital safety
    Brand safetyBrand safety

    Global Alliance for Responsible Media launches to address digital safety

    Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes

    Read more about "Global Alliance for Responsible Media launches to address digital safety"
  7.    Recommended global production/implementation agency
    Agency review & pitchingIntegrated marketing

    Recommended global production/implementation agency

      WFA member bechmark. For additional details, please log in.

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  8.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  9.    Creative crowdsourcing platforms: top tips to contracting for procurement
    Agency managementAgency remuneration & contractsMarketing procurement

    Creative crowdsourcing platforms: top tips to contracting for procurement

    This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…

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  10.    Benchmark: Category management - Stock images
    Marketing technologyMarketing procurementMarketing technologyMarketing technology

    Benchmark: Category management - Stock images

    This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock…

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  11.    Benchmark: Supply Chain Finance (SCF) solutions
    Agency remuneration & contractsMarketing procurement

    Benchmark: Supply Chain Finance (SCF) solutions

    This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they…

    Read more about "Benchmark: Supply Chain Finance (SCF) solutions"
  12.    WFA Forum (May 2019, Japan)
    Agency managementOrganisation & structure

    WFA Forum (May 2019, Japan)

    Overview of the WFA Forum held on May 29th, 2019 in Tokyo

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  13.    GDPR represents the beginning, not the end, of the data privacy journey
    Digital policyMarketing lawData collection & privacy

    GDPR represents the beginning, not the end, of the data privacy journey

    The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect…

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  14.    Five common pitfalls of in-housing marketing services
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Five common pitfalls of in-housing marketing services

    While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…

    Read more about "Five common pitfalls of in-housing marketing services"
  15.    Making sense of measurement: What does good look like?

    Making sense of measurement: What does good look like?

    Marketers who get measurement wrong are not thinking big enough, says Infectious Media’s Global Client Analytics Lead, Chris…

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  16.    RAC Programme meeting overview (May 2019)
    Digital policyFood marketingMarketing to children

    RAC Programme meeting overview (May 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on May 8th, 2019 in Brussels

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  17.    WFA launches Global Sourcing Board
    Marketing procurement

    WFA launches Global Sourcing Board

    Goal is to revolutionalise the practice and perception of marketing procurement

    Read more about "WFA launches Global Sourcing Board"
  18.    Building a future-proof marketing procurement strategy
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Building a future-proof marketing procurement strategy

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…

    Read more about "Building a future-proof marketing procurement strategy"
  19.    Benchmark: 3rd-party consultant to manage the Client-Agency relationship
    Agency evaluation & performanceAgency managementMarketing procurement

    Benchmark: 3rd-party consultant to manage the Client-Agency relationship

     WFA member bechmark. For additional details, please log in.

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  20.    PAG Meeting Overview (May 2019, Brussels)
    Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structure

    PAG Meeting Overview (May 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.

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  21.    Sourcing Forum meeting overview (April 2019)
    Marketing operationsMarketing procurement

    Sourcing Forum meeting overview (April 2019)

    Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.

    Read more about "Sourcing Forum meeting overview (April 2019)"