Knowledge - page 65

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Benchmark on innnovation partner and business disruptor suppliers
    Agency review & pitchingMarketing procurement

    Benchmark on innnovation partner and business disruptor suppliers

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…

    Read more about "Benchmark on innnovation partner and business disruptor suppliers"
  2.    Understanding Transgender Inclusivity in Advertising

    Understanding Transgender Inclusivity in Advertising

    This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a…

    Read more about "Understanding Transgender Inclusivity in Advertising"
  3.    Benchmark on the digital video vendors used by members
    Agency review & pitchingMarketing procurement

    Benchmark on the digital video vendors used by members

    WFA benchmark looking at the specialist digital video vendors used by members. 

    Read more about "Benchmark on the digital video vendors used by members"
  4. WFA Global Marketer Week to be held in Toronto in 2017

    UPDATE: Global Marketer Week in Toronto (#GMWTO) will take place from 25 to 28 April 2017

    Read more about "WFA Global Marketer Week to be held in Toronto in 2017"
  5. WFA President warns brands not to lose sight of the basics

    State of the Union address highlights seven ways marketers are making their lives harder

    Read more about "WFA President warns brands not to lose sight of the basics"
  6. Global marketers seek a new model for insights

    Research identifies key changes required to make insights more effective partners in driving brand growth

    Read more about "Global marketers seek a new model for insights"
  7. WFA announces changes to global leadership team

    WFA announces changes to global leadership teamNew regional Vice-Presidents for APAC and AfricaNew appointments to board include…

    Read more about "WFA announces changes to global leadership team"
  8.    Survey results on Global Search Marketing
    Channels

    Survey results on Global Search Marketing

    The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…

    Read more about "Survey results on Global Search Marketing"
  9.    Survey results on global social media marketing: 2016
    Channels

    Survey results on global social media marketing: 2016

    WFA survey looking at a number of critical areas relating to social media marketing.

    Read more about "Survey results on global social media marketing: 2016"
  10.    Benchmark on the use of DMPs by insights teams to generate consumer insights
    ProgrammaticData & analyticsData-driven marketing

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

    Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"
  11. ASEAN marketers seek enhanced digital capabilities

    Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive…

    Read more about "ASEAN marketers seek enhanced digital capabilities"
  12.    Survey results on Media Agency Remuneration 2016
    Agency remuneration & contracts

    Survey results on Media Agency Remuneration 2016

    WFA surveyed members on the the subject of media agency remuneration in Q4 2015.

    Read more about "Survey results on Media Agency Remuneration 2016"
  13.    The future of insights project
    Data & analytics

    The future of insights project

    Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…

    Read more about "The future of insights project"
  14.    CDO FORUM Meeting Overview London March 2016

    CDO FORUM Meeting Overview London March 2016

     CDO Forum meeting overview from March 3. 2016, hosted in London.

    Read more about "CDO FORUM Meeting Overview London March 2016"
  15.    WFA breaks down walls between Insights and Media
    Marketing capabilitiesMarketing operationsOrganisation & structure

    WFA breaks down walls between Insights and Media

    Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

    Read more about "WFA breaks down walls between Insights and Media"
  16.    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
    Agency managementMarketing procurement

    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers

    A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…

    Read more about "Benchmark on Use of e-auctions & e-sourcing for marketing suppliers"
  17.    Survey results on Marketing in ASEAN
    Agency managementIntegrated marketing

    Survey results on Marketing in ASEAN

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…

    Read more about "Survey results on Marketing in ASEAN"
  18.    iHuman

    iHuman

    How can big companies deal with the talent challenge in 2016? Rob Dreblow, WFA's Head of Marketing Capabilities, highlights the need…

    Read more about "iHuman"
  19.    Survey Results on Sourcing ad production
    Agency evaluation & performanceMarketing procurement

    Survey Results on Sourcing ad production

    Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.

    Read more about "Survey Results on Sourcing ad production"
  20.    Survey results on Best practice in media agency contract management
    Agency managementMarketing procurement

    Survey results on Best practice in media agency contract management

    A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…

    Read more about "Survey results on Best practice in media agency contract management"
  21.    SOURCING FORUM Meeting Overview Paris February 2016
    Marketing procurement

    SOURCING FORUM Meeting Overview Paris February 2016

     

    Read more about "SOURCING FORUM Meeting Overview Paris February 2016"