WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Benchmark results from members on data privacy controls and audit frameworks
This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…
WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right
Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media…
White Paper from APR and WFA on diversity & inclusion with a focus on production
Overview of the Media Forum held on October 24th, 2018 in Amsterdam.
Overview of the Media Forum held on November 7th, 2019 in New York.
This benchmark gathers replies about member’s perspectives on Facebook and GDPR
WFA key message on the proposed amendments to the Unfair Commercial Practices Directive (UCPD), including a ban on online…
This is a joint business statement, co-signed by WFA, on collective redress in view of European Parliament IMCO…
WFA Global Media Board will help make WFA’s Global Media Charter a reality
This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…
Nearly 70,000 consumers agree most annoying ads are similar across countries and regions
This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…
WFA shares five issues that might rise up the global marketer agenda in 2019
Stephan Loerke looks back at 2018 and what it meant from a brand owner's perspective
The WFA policy team share their predictions for what the next 12 months hold for brands.
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…
The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…