Knowledge - page 69

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Benchmark on Global digital marketing organisation/configuration
    Integrated marketingDigital transformationOrganisation & structure

    Benchmark on Global digital marketing organisation/configuration

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…

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  2.    Benchmark on cost variation in rate cards
    Agency remuneration & contractsMarketing procurement

    Benchmark on cost variation in rate cards

    Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

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  3.    State of the retargeting industry

    State of the retargeting industry

     

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  4.    Survey Results: Transmedia and multiscreen marketing
    ChannelsIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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  5.    Data Management Platforms (DMP) - the basics

    Data Management Platforms (DMP) - the basics

     

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  6.    A history of cross media measurement

    A history of cross media measurement

     

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  7.    MEDIA FORUM Meeting Overview London February 2015

    MEDIA FORUM Meeting Overview London February 2015

     

    Read more about "MEDIA FORUM Meeting Overview London February 2015"
  8. Food marketing

    EU kids see less and less food ads on TV

    European children are exposed to significantly less food ads on TV according to recent research conducted by Accenture Media…
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  9.    DIGITAL FORUM Meeting Overview Paris February 2015

    DIGITAL FORUM Meeting Overview Paris February 2015

     

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  10.    Accelerating Digital Transformation

    Accelerating Digital Transformation

     

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  11.    The elements of digital transformation
    Digital transformation

    The elements of digital transformation

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

    Read more about "The elements of digital transformation"
  12.    Benchmark on sensory and behavioural marketing
    Integrated marketingData-driven marketing

    Benchmark on sensory and behavioural marketing

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

    Read more about "Benchmark on sensory and behavioural marketing"
  13.    Benchmark on splitting strategic media planning from buying
    Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

    Read more about "Benchmark on splitting strategic media planning from buying"
  14.    Consumer video consumption is changing

    Consumer video consumption is changing

     

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  15.    Benchmark on health and safety compliance and media agency contracts
    Agency managementAgency remuneration & contractsMarketing procurement

    Benchmark on health and safety compliance and media agency contracts

    Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

    Read more about "Benchmark on health and safety compliance and media agency contracts"
  16.    Webinar: Managing music rights more effectively
    Marketing procurement

    Webinar: Managing music rights more effectively

    Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music…

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  17.    Survey on media management in the US
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

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  18.    SOURCING FORUM Meeting Overview Paris February 2015
    Marketing procurement

    SOURCING FORUM Meeting Overview Paris February 2015

     

    Read more about "SOURCING FORUM Meeting Overview Paris February 2015"
  19. Five priorities for media directors in 2015