Knowledge - page 69

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA announces speakers for Global Marketer Week

    Tony Fernandes, AirAsia Group CEO and Founder, Tune Group of Companies, to open Global Marketer ConferenceTATA, RBS and Samsung…

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  2.    CDO FORUM Meeting Overview Hong Kong January 2016

    CDO FORUM Meeting Overview Hong Kong January 2016

     

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  3.    Benchmark on Decentralised Media Agency Recommendations
    Agency review & pitchingMarketing procurement

    Benchmark on Decentralised Media Agency Recommendations

    WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

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  4. Digital Governance Exchange: 2015 Year in Review

    Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies…

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  5. Alcohol marketing

    Alcohol Marketing: 2015 Year in Review

    In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…

    Read more about "Alcohol Marketing: 2015 Year in Review"
  6.    CMO FORUM: 2015 Year in Review

    CMO FORUM: 2015 Year in Review

    CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…

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  7.    IMC FORUM: 2015 Year in Review

    IMC FORUM: 2015 Year in Review

    Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.

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  8.    MEDIA FORUM: 2015 Year in Review

    MEDIA FORUM: 2015 Year in Review

    2015 saw global ad markets rise by 4% to over $540 billion.

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  9.    CDO FORUM: 2015 Year in Review

    CDO FORUM: 2015 Year in Review

    The digital economy has given rise to Google, Apple, Facebook and Amazon.

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  10.    SOURCING FORUM: 2015 Year in Review

    SOURCING FORUM: 2015 Year in Review

    In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.

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  11.    Responsible Advertising and Children Programme: 2015 Year in Review

    Responsible Advertising and Children Programme: 2015 Year in Review

    2015 continued to see marketing to children grab the headlines.

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  12.    INSIGHT FORUM: 2015 Year in Review

    INSIGHT FORUM: 2015 Year in Review

    The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer…

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  13.    Policy Action Group: 2015 Year in Review

    Policy Action Group: 2015 Year in Review

    2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark…

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  14.    Survey results on Sponsorship investment 2015
    Marketing procurement

    Survey results on Sponsorship investment 2015

     WFA survey covering sponsorship investment levels in 2016, license vs. activation costs and vendor roles &…

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  15.    Digital Governance Exchange: Priorities for 2016
    Digital policy

    Digital Governance Exchange: Priorities for 2016

    WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…

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  16. WFA’s 10 predictions for 2016

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  17.    Benchmark on Creative Agencies and the Multichannel Challenge
    Integrated marketing

    Benchmark on Creative Agencies and the Multichannel Challenge

     

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  18.    WFA CEO: 2015 in review

    WFA CEO: 2015 in review

    WFA CEO Stephan Loerke reflects on te year 2015

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  19.    Don’t scrap marketing procurement, embed it

    Don’t scrap marketing procurement, embed it

     
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  20.    Media transparency: picking a way through the storm

    Media transparency: picking a way through the storm

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  21.    MEDIA FORUM Meeting Overview London December 2015

    MEDIA FORUM Meeting Overview London December 2015

     

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