Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    RAC Meeting – November, 2018
    Marketing to children

    RAC Meeting – November, 2018

    Presentations and meeting overview from WFA's Responsible Advertising and Children meeting on November 21, 2018.

    Read more about "RAC Meeting – November, 2018"
  2.    PAG Meeting Overview (November 2018, Brussels)
    Brand safetyDigital policyBrand safetyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (November 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.

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  3.    Media cost inflation & deflation forecasts 2019
    ChannelsData & analytics

    Media cost inflation & deflation forecasts 2019

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…

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  4.    Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
    Digital policyData collection & privacy

    Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?

    Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to…

    Read more about "Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?"
  5.    Data Driven Marketing 2018 survey results
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  6.    Webinar: Progressive gender portrayals in advertising
    Diversity & Inclusion

    Webinar: Progressive gender portrayals in advertising

    WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform…

    Read more about "Webinar: Progressive gender portrayals in advertising"
  7.    Sourcing Forum Meeting - Amsterdam November 2018
    ProgrammaticInfluencersInfluencersMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

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  8.    WFA names shortlist for Global Marketer of the Year 2018

    WFA names shortlist for Global Marketer of the Year 2018

    Winner to be announced in January

    Read more about "WFA names shortlist for Global Marketer of the Year 2018"
  9.    The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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  10.    Sourcing Forum Meeting Overview Singapore October 2018
    Marketing procurement

    Sourcing Forum Meeting Overview Singapore October 2018

     

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  11.    Data Transparency Advisory Board meeting materials October 2018

    Data Transparency Advisory Board meeting materials October 2018

     

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  12.    Recommendations for licensing fonts
    Marketing procurement

    Recommendations for licensing fonts

    Recommendations for licensing fonts

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  13.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

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  14.    Getting To Equal: The Disability Inclusion Advantage

    Getting To Equal: The Disability Inclusion Advantage

    New research from Accenture, in partnership with Disability:IN and the American Association of People with Disabilities (AAPD),…

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  15.    Webinar: Pressures on food marketing around the globe
    Food marketingMarketing to children

    Webinar: Pressures on food marketing around the globe

    Heavy-handed attempts to restrict the marketing to children of foods high fat, salt and sugar are increasingly impacting…

    Read more about "Webinar: Pressures on food marketing around the globe"
  16.    UN calls for greater cooperation with industry - but that’s not happening at a national level
    Food marketingMarketing to children

    UN calls for greater cooperation with industry - but that’s not happening at a national level

    If food and alcohol marketers were looking for some regulatory respite, the UN was a good place to be last month, says Will…

    Read more about "UN calls for greater cooperation with industry - but that’s not happening at a national level"
  17.    DGX benchmark on Facebook’s classification of 1st vs 3rd party
    Digital policyData & analyticsData-driven marketing

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA member benchmark. For additional details, please log in.

    Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"
  18.    Agency Fee Decision Tree, an easier way to choose the right fee model
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurementOrganisation & structure

    Agency Fee Decision Tree, an easier way to choose the right fee model

    The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…

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  19.    Digital Advertising to children under GDPR
    Digital policyMarketing to childrenData collection & privacyData-driven marketing

    Digital Advertising to children under GDPR

    Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…

    Read more about "Digital Advertising to children under GDPR"
  20.    6 tips to keep in mind when marketing to children online
    Digital policyMarketing to childrenData collection & privacy

    6 tips to keep in mind when marketing to children online

    This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit…

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  21.    DGX meeting overview (September 2018)
    ProgrammaticDigital policyMarketing technologyMarketing technologyData collection & privacyMarketing technology

    DGX meeting overview (September 2018)

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting overview (September 2018)"