Knowledge - page 70

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Survey Results on Sourcing ad production
    Agency evaluation & performanceMarketing procurement

    Survey Results on Sourcing ad production

    Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.

    Read more about "Survey Results on Sourcing ad production"
  2.    SOURCING FORUM Meeting Overview Paris February 2016
    Marketing procurement

    SOURCING FORUM Meeting Overview Paris February 2016

     

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  3.    Survey results on Best practice in media agency contract management
    Agency managementMarketing procurement

    Survey results on Best practice in media agency contract management

    A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…

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  4.    Benchmark on digital marketing training methods
    Organisation & structure

    Benchmark on digital marketing training methods

    WFA benchmark conducted for a member looking for digital marketing training methods.

    Read more about "Benchmark on digital marketing training methods"
  5.    IMC FORUM Meeting Overview Dubai February 2016
    Integrated marketing

    IMC FORUM Meeting Overview Dubai February 2016

     

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  6.    MEDIA FORUM Meeting Overview Delhi February 2016

    MEDIA FORUM Meeting Overview Delhi February 2016

     

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  7.    Growth Drivers study report

    Growth Drivers study report

     

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  8.    Organising around the Customer Experience

    Organising around the Customer Experience

     

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  9.    What it takes to be a true Marketing Leader

    What it takes to be a true Marketing Leader

     

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  10.    MEDIA FORUM Meeting Overview London February 2016

    MEDIA FORUM Meeting Overview London February 2016

     

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  11. Lack of scrutiny has given ad fraud criminals a head start

    Read more about "Lack of scrutiny has given ad fraud criminals a head start"
  12. WFA announces speakers for Global Marketer Week

    Tony Fernandes, AirAsia Group CEO and Founder, Tune Group of Companies, to open Global Marketer ConferenceTATA, RBS and Samsung…

    Read more about "WFA announces speakers for Global Marketer Week"
  13.    CDO FORUM Meeting Overview Hong Kong January 2016

    CDO FORUM Meeting Overview Hong Kong January 2016

     

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  14.    Benchmark on Decentralised Media Agency Recommendations
    Agency review & pitchingMarketing procurement

    Benchmark on Decentralised Media Agency Recommendations

    WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

    Read more about "Benchmark on Decentralised Media Agency Recommendations"
  15. Digital Governance Exchange: 2015 Year in Review

    Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies…

    Read more about "Digital Governance Exchange: 2015 Year in Review"
  16. Alcohol marketing

    Alcohol Marketing: 2015 Year in Review

    In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…

    Read more about "Alcohol Marketing: 2015 Year in Review"
  17.    CMO FORUM: 2015 Year in Review

    CMO FORUM: 2015 Year in Review

    CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…

    Read more about "CMO FORUM: 2015 Year in Review"
  18.    IMC FORUM: 2015 Year in Review

    IMC FORUM: 2015 Year in Review

    Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.

    Read more about "IMC FORUM: 2015 Year in Review"
  19.    MEDIA FORUM: 2015 Year in Review

    MEDIA FORUM: 2015 Year in Review

    2015 saw global ad markets rise by 4% to over $540 billion.

    Read more about "MEDIA FORUM: 2015 Year in Review"
  20.    CDO FORUM: 2015 Year in Review

    CDO FORUM: 2015 Year in Review

    The digital economy has given rise to Google, Apple, Facebook and Amazon.

    Read more about "CDO FORUM: 2015 Year in Review"
  21.    SOURCING FORUM: 2015 Year in Review

    SOURCING FORUM: 2015 Year in Review

    In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.

    Read more about "SOURCING FORUM: 2015 Year in Review"