Knowledge

All knowledge & updates

1. 
   Reports & whitepapers

   18 September 2018
   Agency managementAgency remuneration & contractsMarketing procurement

   Remuneración de agencias Latam

   El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en…

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2. 
   Event reports

   13 September 2018

   Data Transparency Advisory Board meeting materials September 2018

   Member only meeting overview, please login to access.

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3. 
   Event reports

   11 September 2018

   Media Forum Meeting Overview - Dmexco (September 2018, Cologne)

    Overview of the Media Forum held on 11 September 2019 in Cologne in conjunction with Dmexco.

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4. 
   Press releases

   5 September 2018

   WFA launches Global Marketer of the Year 2018

   Will work with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand…

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5. 
   Opinions

   5 September 2018
   Agency rosters

   Nine steps to identifying an agency set-up that fits your organisation’s needs

   From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that…

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6. 
   Benchmarks & surveys

   31 August 2018
   Agency review & pitchingCreativityMarketing procurement

   Recommended creative agencies in APAC

    WFA member benchmark. For additional details, please log in.

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7. 
   Benchmarks & surveys

   14 August 2018
   Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

   Survey on content production-data and benchmarking

   WFA member survey. For additional details, please log in.

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8. 
   Opinions

   14 August 2018

   Global CMO Insights from Cannes

   In Cannes this year, the WFA, with the help of The Economist Group, talked to a number of CMOs about their priorities and challenges…

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9. 
   Briefings & position papers

   1 August 2018
   Marketing law

   Final position on New Deal for Consumers

   WFA's final position paper on the New Deal for Consumers

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10. 
    Opinions

    26 July 2018

    Global CMO insights from Cannes

    Produced with the help of The Economist Group

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11. 
    Videos & webinars

    26 July 2018
    Agency rosters

    Webinar: The future of agency rosters

    In this webinar with The Observatory International, you will learn about what WFA members are looking for from their rosters in the…

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12. 
    Event reports

    26 July 2018

    WFA Data Transparency Advisory Board meeting materials July 2018

     

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13. 
    Press releases

    20 July 2018
    InfluencersInfluencers

    Brands to invest more on influencers

    Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers

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14. 
    18 July 2018

    Depictions, perceptions and harm (2018)

    An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be…

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15. 
    16 July 2018

    GroupM's TYNY June 2018

     

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16. 
    Benchmarks & surveys

    14 July 2018
    Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Sourcing Adaptation & Transcreation

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Sourcing Adaptation & Transcreation"
17. 
    Benchmarks & surveys

    14 July 2018
    Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing talent

      WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on sourcing talent"
18. 
    Event reports

    13 July 2018
    Agency management

    CMO Forum Meeting Overview Cannes June 2018

     

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19. 
    Videos & webinars

    13 July 2018
    Organisation & structure

    WFA talks Better Marketing: The CMO agenda

    At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…

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20. 
    Videos & webinars

    13 July 2018
    Diversity & Inclusion

    WFA talks Better Marketing: Gender and diversity

    At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…

    Read more about "WFA talks Better Marketing: Gender and diversity"
21. 
    Videos & webinars

    13 July 2018
    Agency management

    WFA talks Better Marketing: The future of the agency model

    At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…

    Read more about "WFA talks Better Marketing: The future of the agency model"