WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…
At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu…
At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…
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At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…
In this hyperconnected world, how we can make our proposal relevant?
This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…
Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.
The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement…
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Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.
No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and…
WFA signs MoU on Online Advertising and Intellectual Property Rights
It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the…
In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence…
WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…